Tractor Supply grows digital sales despite a challenging Q2
Tractor Supply Company reported double-digit digital sales growth and a surge in last-mile delivery volume in its fiscal Q2 ended June 27. However, neither metric was large enough to offset a difficult May sales month, the retailer said. As a result, Tractor Supply cut its full-year outlook and withdrew its long-term outlook originally introduced in […] The post Tractor Supply grows digital sales despite a challenging Q2 appeared first on Digital Commerce 360.
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Tractor Supply Company reported double-digit digital sales growth and a surge in last-mile delivery volume in its fiscal Q2 ended June 27. However, neither metric was large enough to offset a difficult May sales month, the retailer said.
As a result, Tractor Supply cut its full-year outlook and withdrew its long-term outlook originally introduced in December 2024. Net sales increased 2. 3% to $4. 54 billion in Q2, largely driven by new store openings. Comparable stores sales decreased 1. 5% over the same period, counteracting the 1. 5% growth in the same category in Q2 2025.
Comparable average transaction count declined 1. 7%, while average ticket stayed nearly flat, increasing 0. 2%. Net income decreased 16. 1% to $360. 7 million from $430. 0 million. In fiscal Q2, Tractor Supply opened 28 new Tractor Supply locations and three new Petsense stores. Tractor Supply is No. 83 in the Top 1000 Database.
The market research tool ranks North America’s largest online retailers by their annual ecommerce sales. Tractor Supply is also No. 225 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database. News Tractor Supply partners with Instacart on one-hour delivery Abbas Haleem | Jul 14, 2026
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