Sudeep Singh appointed Worldfirst Global Brand Ambassador

Sudeep Singh of DMSMatrix, who you may have met at last year’s ChannelX World conference, has just been appointed Global Brand Ambassador for WorldFirst, now a part of Ant International.

As a WorldFirst Global Brand Ambassador, Sudeep will be contributing to the global cross-border trade ecosystem and sharing practical insights, opening meaningful conversations, connecting businesses with the right networks, and supporting them as they grow beyond their local markets.

Through his work at DMS Matrix, Sudeep already has strong ties around the world, in particular within the UK and Europe and India. Expect to see him facilitating bilateral trade between the Indian subcontinent and the UK.

This is a responsibility I take seriously, because the future of global trade should be more accessible, connected and opportunity-led for businesses of every size. – Sudeep Singh, Global Brand Ambassador, Worldfirst If you would like to catch up with Sudeep, you’ll find him on the DMSMatrix stand at ChannelX World this coming Wednesday, the 17th of June.

Worldfirst are also exhibiting at the event so make sure to also check out their offering too!

You can get your ticket by clicking the button below: Snag your free ChannelX World 2026 ticket As Worldfirst’s Global Brand Ambassador, organisations Sudeep will be working with include: Department for Business and Trade Department of Commerce Ministry of Commerce and Industry Government of India UK Export Finance UK India Business Council Ministry of Economy & Tourism London Chamber of Commerce and Industry Federation of Indian Export Organisations Confederation of Indian Industry British High Commission in India Dubai Chamber of Commerce