Australia Post named delivery partner for Vinted’s Australia launch
E-commerce platform Vinted is entering the Australian market and has signed Australia Post to support all parcel shipments. The post Australia Post named delivery partner for Vinted’s Australia launch appeared first on FreightWaves.
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Vinted, Europe’s top marketplace for second-hand fashion, is launching service in Australia on July 1 with Australia Post as its delivery partner. Australia Post said on Thursday that it signed a three-year contract to handle all shipping services for Vinted parcels in Australia.
Flexible delivery and dropoff options for buyers and sellers will include post offices, parcel lockers and last-mile home delivery. Vinted is entering the market as re-commerce gains popularity in Australia. Forty-six percent of Australians buy second-hand items each year and the Australian reselling market is estimated to reach $6.
75 billion by 2029, according to Australia Post’s 2026 e-commerce report. The report also found fashion is one of the top categories shoppers want to buy second-hand, at 30%, while 45% of shoppers say buying directly from a retailer or dedicated re-commerce platform gives them more confidence about transactions and product quality.
Vinted will also advertise its peer-to-peer platform, centered on the message “Don’t wear it? Sell It!” , across Australia Post properties through parcel locker wraps and decals, point-of-sale messages and signage at post offices, and parcel locker kiosk screens, as well as through social media and television channels.
Click here for more FreightWaves/American Shipper stories by Eric Kulisch. Write to Eric Kulisch at ekulisch@freightwaves. com. RELATED STORIES: Australia Post offers eBay sellers in-store printing of shipping labels The post Australia Post named delivery partner for Vinted’s Australia launch appeared first on FreightWaves.
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This briefing is based on reporting from Freightwaves. Use the original post for full primary-source context.
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