5 ways Amazon is investing in Wisconsin

Key takeaways Amazon has invested more than $15 billion in Wisconsin and contributed over $15 billion to the state’s economy since 2010. The company has more than 13,000 full- and part-time employees and supports over 10,000 indirect jobs.

Amazon partners with nine educational institutions in Wisconsin through its Career Choice program and has upskilled nearly 2,000 employees since 2019. In 2025 alone, Wisconsin-based independent sellers sold more than 41 million items through Amazon’s store.

For more than 30 years, Amazon has been investing across the United States, strengthening local economies, and creating opportunities for communities nationwide. Wisconsin is a prime example of this commitment. Amazon employees celebrate the groundbreaking of a new Amazon facility in Wisconsin.

Today, Wisconsin serves as a thriving innovation and logistics hub for Amazon, with investments spanning fulfillment centers to Whole Foods Market locations.

The company’s economic impact extends beyond direct employment, supporting thousands of additional jobs in construction, logistics, and professional services, and helping local businesses reach customers around the world. Here are five ways Amazon is investing in Wisconsin: 1.

Investing in our employees Amazon provides competitive wages and comprehensive benefits from Day 1. Core operations employees in customer fulfillment and transportation earn an average hourly base wage of nearly $24, with total compensation averaging more than $32 an hour when including benefits.

These benefits include health, vision, and dental insurance starting on Day 1, free mental health resources, up to 20 weeks of fully paid parental leave, a 401(k) with 50% company match, a grocery discount, and flexible time-off options that increase with tenure.

Amazon raises minimum starting pay for full-time core operations employees to $20/hour, with average pay reaching nearly $24/hour Amazon invests more than $1. 5 billion in higher pay for U. S. core operations employees, alongside new benefits designed to help our teammates’ money go further.

Beyond more than 13,000 direct jobs, Amazon’s presence in Wisconsin supports more than 10,000 indirect jobs in industries such as construction, logistics, and professional services—suppliers and partners whom we rely on every day. 2.

Supporting workforce development and upskilling Amazon is committed to preparing its workforce for future opportunities through comprehensive education and skills training programs. Since 2019, nearly 2,000 employees have participated in these initiatives. Attendees at a groundbreaking ceremony for a new Amazon facility in Wisconsin.

In Wisconsin, Amazon partners with nine educational institutions through its Career Choice program, which prepays tuition for employees pursuing further education. These partnerships with colleges and universities across the state help Amazon employees gain in-demand skills that can propel them into new careers.

From Machine Learning University to Career Choice, these programs represent Amazon’s investment in developing talent and creating pathways to opportunity for its workforce. 3.

Building infrastructure across the Badger State Amazon has invested more than $15 billion in Wisconsin, including infrastructure and employee compensation, contributing more than $15 billion to the state’s gross domestic product, since 2010.

Amazon rolls out 30-minute delivery on thousands of groceries and essentials Amazon Now is available to millions of customers today, with plans to reach tens of millions globally this year. These investments include eight fulfillment and sortation centers, 10 delivery stations, and other facilities across the state.

The company has also expanded its retail footprint with three Whole Foods Market locations across Wisconsin. 4. Empowering Wisconsin’s small businesses Amazon provides a powerful opportunity for Wisconsin’s entrepreneurs and small businesses to reach customers worldwide.

Wisconsin-based independent sellers —primarily small and medium-sized businesses—sold more than 41 million items through Amazon’s store, with the average seller generating more than $370,000 in annual sales in 2025. Scott Fleming, inventor and founder of StoveShelf, smiles in his workshop.

These independent sellers represent more than 60% of sales in Amazon’s store. Their success contributes significantly to local economies, with more than 65% of U. S. independent sellers employing at least one person within 50 miles of their primary business location.

By providing infrastructure, logistics support, and access to millions of customers, Amazon enables Wisconsin’s small businesses to scale their operations and create additional jobs throughout the state. 5. Investing as a good neighbor Amazon uses its global scale and strengths to make a positive impact in communities.

Working with trusted community partners, we address critical needs— food security, education, disaster relief —using our logistics, technolo