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          "url": "https://news.google.com/rss/articles/CBMihwFBVV95cUxPVGdyWmpBZDd5OEQxSlBybV9rRVBTYVFnV0ttYWtTaE0xYmpsOGRLdGMwNDNNXzB6TG5weUxHa2UxV3B4enRSQmFad0QzZmw2Sk1VV2RSdllwQjlYX0dnLWZmX1EyQlRDUGFBX1h6UXRhOExYZkQ5dWc2Q2tKSC16eVU1Q1o3dzg?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-07T10:45:43+00:00",
          "period": "baseline"
        },
        {
          "id": "art_f0cbvr",
          "url": "https://freightwaves.com/news/logistics-firms-to-pay-2m-to-settle-hiring-discrimination-cases",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-07T14:42:28+00:00",
          "period": "baseline"
        },
        {
          "id": "art_d56gxy",
          "url": "https://freightwaves.com/news/radiant-logistics-latest-deal-expands-its-bi-modal-broker-platform",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-07T20:24:51+00:00",
          "period": "baseline"
        },
        {
          "id": "art_49upsj",
          "url": "https://channelx.world/2026/10/shopify-shipping-capabilities-expanded-for-european-merchants",
          "source": "channelx.world",
          "publishedAt": "2026-10-08T07:04:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_r9ohxx",
          "url": "https://freightwaves.com/news/ai-gold-rush-transforms-trans-pacific-trade-and-logistics",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-08T14:52:07+00:00",
          "period": "baseline"
        },
        {
          "id": "art_fd5034",
          "url": "https://freightwaves.com/news/walmart-activates-automated-e-commerce-logistics-center-in-california",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-09T13:41:49+00:00",
          "period": "baseline"
        },
        {
          "id": "art_ne8rnn",
          "url": "https://freightwaves.com/news/retailers-say-extended-peak-shipping-season-winding-down",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-09T15:20:12+00:00",
          "period": "baseline"
        },
        {
          "id": "art_4h0bpz",
          "url": "https://freightwaves.com/news/kodiak-charger-autonomous-trucks-dallas-laredo",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-09T15:57:20+00:00",
          "period": "baseline"
        },
        {
          "id": "art_po7ktj",
          "url": "https://freightwaves.com/news/logistics-ai-getting-a-return-on-your-investment",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-09T18:25:50+00:00",
          "period": "baseline"
        },
        {
          "id": "art_kqahp0",
          "url": "https://digitalcommerce360.com/2026/10/09/walmart-fulfillment-center-stockton-california",
          "source": "digitalcommerce360.com",
          "publishedAt": "2026-10-09T22:42:17+00:00",
          "period": "baseline"
        },
        {
          "id": "art_760s0l",
          "url": "https://channelx.world/2026/10/inflated-ai-product-expectations-risk-45-of-uk-shoppers-making-returns",
          "source": "channelx.world",
          "publishedAt": "2026-10-12T08:41:49+00:00",
          "period": "baseline"
        },
        {
          "id": "art_s8z3oy",
          "url": "https://channelx.world/2026/10/mystery-shopping-study-reveals-the-reality-of-uk-cross-border-returns",
          "source": "channelx.world",
          "publishedAt": "2026-10-12T09:40:42+00:00",
          "period": "baseline"
        },
        {
          "id": "art_y336rz",
          "url": "https://freightwaves.com/news/parcel-shipping-costs-approach-record-high-as-extra-charges-stack-up",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-14T12:33:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_qb4xyw",
          "url": "https://supplychaindive.com/news/ups-happy-returns-comes-to-tiktok-shop/832990",
          "source": "supplychaindive.com",
          "publishedAt": "2026-10-14T15:40:17+00:00",
          "period": "baseline"
        },
        {
          "id": "art_ph6eu2",
          "url": "https://freightwaves.com/news/waabi-warrior-logistics-autonomous-freight-dallas-houston",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-14T19:25:48+00:00",
          "period": "baseline"
        },
        {
          "id": "art_eizsii",
          "url": "https://news.google.com/rss/articles/CBMia0FVX3lxTFBuZFdXTHhpMGRWU0ZxaW9tM2E4czk2SjV3eDFjWGtUREtqc1lpNEJ6M08zQmJBTkJyZXZNSUhVemNuVjlvVlNsMU5rOGtJOEd2SWNpNWtiVmdpYlVPeDFpZTJhQ253WFhBNzFF?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-15T07:00:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_jdhzpt",
          "url": "https://freightwaves.com/news/opinion-how-politics-and-policy-are-rewriting-the-rules-of-parcel-delivery",
          "source": "freightwaves.com",
          "publishedAt": "2026-10-15T13:59:56+00:00",
          "period": "baseline"
        },
        {
          "id": "art_y67s5b",
          "url": "https://changelog.shopify.com/posts/buy-shipping-labels-automatically-with-shopify-flow",
          "source": "changelog.shopify.com",
          "publishedAt": "2026-10-15T16:00:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_56xdgk",
          "url": "https://supplychaindive.com/news/fedex-ups-delivery-prices-set-for-record-high-q4-td-cowenafs/832992",
          "source": "supplychaindive.com",
          "publishedAt": "2026-10-16T13:31:02+00:00",
          "period": "baseline"
        },
        {
          "id": "art_du1uo6",
          "url": "https://supplychaindive.com/news/fedex-ups-delivery-prices-set-for-record-high-q4/832992",
          "source": "supplychaindive.com",
          "publishedAt": "2026-10-16T13:31:02+00:00",
          "period": "baseline"
        },
        {
          "id": "art_uzblmi",
          "url": "https://news.google.com/rss/articles/CBMixAFBVV95cUxPMWxGcUcxVjk3cnlzRDR2azU5UXBjYURMTnU5S2w5N3Z2cmRBc2NzR1VBd2FVV3NGUUhTUk9tRE16T1UyWldsMmZhMmg1RXZhTDFzQU81MWxOZnV2aUkxRjhJaURBN1NnenA2dHdXWXhzX3RNTjhaSXE0R1otYTlXY3Z3ZUl3NjN0bkFXdW84MnQ4WTdIMVdBbk5XU3BDcUgtdVpheWJ0WmdiYUJISnpnN19rSFdOZWlBN1BPeG1pVjl2TFRD?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-16T17:03:52+00:00",
          "period": "baseline"
        },
        {
          "id": "art_u5c4k7",
          "url": "https://supplychaindive.com/news/walmart-approves-8-more-parcel-carriers-for-seller-fulfilled-shipping/833259",
          "source": "supplychaindive.com",
          "publishedAt": "2026-10-19T14:01:24+00:00",
          "period": "baseline"
        }
      ]
    },
    {
      "id": "advertising",
      "label": "Advertising and acquisition",
      "currentHits": 5,
      "currentN": 280,
      "baselineHits": 5,
      "baselineN": 209,
      "currentShare": 0.017857142857142856,
      "baselineShare": 0.023923444976076555,
      "pooledChangePP": -0.6066302118933699,
      "balancedChangePP": -0.2314814814814816,
      "bySource": [
        {
          "source": "aboutamazon.com",
          "currentN": 17,
          "baselineN": 7,
          "currentHits": 0,
          "baselineHits": 0
        },
        {
          "source": "changelog.shopify.com",
          "currentN": 24,
          "baselineN": 10,
          "currentHits": 0,
          "baselineHits": 0
        },
        {
          "source": "channelx.world",
          "currentN": 32,
          "baselineN": 31,
          "currentHits": 2,
          "baselineHits": 0
        },
        {
          "source": "digitalcommerce360.com",
          "currentN": 8,
          "baselineN": 15,
          "currentHits": 0,
          "baselineHits": 0
        },
        {
          "source": "freightwaves.com",
          "currentN": 116,
          "baselineN": 84,
          "currentHits": 0,
          "baselineHits": 0
        },
        {
          "source": "modernretail.co",
          "currentN": 24,
          "baselineN": 24,
          "currentHits": 1,
          "baselineHits": 3
        },
        {
          "source": "news.google.com",
          "currentN": 21,
          "baselineN": 21,
          "currentHits": 2,
          "baselineHits": 2
        },
        {
          "source": "sellerapp.com",
          "currentN": 5,
          "baselineN": 6,
          "currentHits": 0,
          "baselineHits": 0
        },
        {
          "source": "supplychaindive.com",
          "currentN": 33,
          "baselineN": 11,
          "currentHits": 0,
          "baselineHits": 0
        }
      ],
      "review": [],
      "status": "candidate",
      "evidence": [
        {
          "id": "art_jr9sek",
          "url": "https://channelx.world/2026/10/adgentic-podcast-newsletter-launches-advertising-in-the-age-of-ai-agents",
          "source": "channelx.world",
          "publishedAt": "2026-10-21T14:40:21+00:00",
          "period": "current"
        },
        {
          "id": "art_xs7861",
          "url": "https://news.google.com/rss/articles/CBMivwFBVV95cUxQMXMxLTVTTF9fWDJQekhrRXJiMTRLQWFscF9kNUNuaGNkUV9BR1JoR3p1YXpMZUxPTUdYc2JTUVJlWThXREVLRV9TMGUyQ1BlMWxtaEc1cXRSVk91M2xVOUh2Vm9qLWFsZGJLcWNEaGE4Z1A5Rk1CUGMzVlpKOUdyWHpQbGcxbHMzcExDWndRWFVMZ19PUkU0VHlGbm9XRWMzZDBRTFhYRUVYTGFrZml3TlgwTzFod1pIQm1ORjk1dw?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-22T04:01:42+00:00",
          "period": "current"
        },
        {
          "id": "art_12sbks",
          "url": "https://modernretail.co/marketing/walmart-connect-pitches-brands-directly-as-it-pushes-lift-studies-ahead-of-holiday-ad-deals",
          "source": "modernretail.co",
          "publishedAt": "2026-10-23T04:00:00+00:00",
          "period": "current"
        },
        {
          "id": "art_rc9iw1",
          "url": "https://channelx.world/2026/10/the-cat-in-the-hat-amazon-ads-brand-takeover",
          "source": "channelx.world",
          "publishedAt": "2026-10-27T11:48:24+00:00",
          "period": "current"
        },
        {
          "id": "art_2ve55b",
          "url": "https://news.google.com/rss/articles/CBMilwFBVV95cUxOM3hRMG81dENDWW8yM0dRR2RLemJNLXg2TXZhZTY1RlBZRGNnQXFxaExydkZXR3hGV0swUVR0RnBLNG1ONWROcTI4aVgxTmx2a3BVU0x5S0RvU1FjOVdwaUVfZjhELUE2ZG4xS1AwVV8tcWd6NDNtWlQxM1ZyYWR2V0FjUWVPV1hCRjFYY0lxeFVfTFRfNC1r?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-28T01:58:47+00:00",
          "period": "current"
        },
        {
          "id": "art_px8rrg",
          "url": "https://news.google.com/rss/articles/CBMidkFVX3lxTFBVc3FhbTRLYlZTN0ZYaFJmTUFjbm8taWpVRGNoVmNlNFp3V2UxYTR3djRlSk5xaHVMQU96REVRZXYwODBPWkpYUnhTYVNtcXZzQ2I4Sk9QcGtqRTdMMVNSRkpMdTEwTzMxaHpqcmt2bWllcnE1bWc?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-08T07:00:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_ocqj1k",
          "url": "https://modernretail.co/marketing/big-box-briefing-why-executive-turnover-has-been-a-consistent-theme-in-retail-media",
          "source": "modernretail.co",
          "publishedAt": "2026-10-08T17:30:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_sf5mlg",
          "url": "https://modernretail.co/marketing/why-chatgpt-ads-wont-likely-impact-holiday-sales-in-a-major-way-this-year",
          "source": "modernretail.co",
          "publishedAt": "2026-10-09T04:00:00+00:00",
          "period": "baseline"
        },
        {
          "id": "art_cavsm5",
          "url": "https://news.google.com/rss/articles/CBMisgFBVV95cUxPT0t2NDRPc29fd1A0SjdOSTgyMENqYy12NXRqd3ZUSnZ6cUt0NHE3UUtmazYyQVZqXzN2UC0tUDN4aG5rR0cwNlBLZkhMYlY3YXBBTlNlR1V4ZXlhcFViZTVJN2NrVURQbTZ1a2FMaUVtR3p0MDhadUx6SEZyc09ySDJwRnlseWFxakRxRDZzQUxreFRWcEJ0VVU5RV9STDlpVzFqZm1pd2lnS1pULVRXelRB?oc=5",
          "source": "news.google.com",
          "publishedAt": "2026-10-13T23:36:40+00:00",
          "period": "baseline"
        },
        {
          "id": "art_pjhdib",
          "url": "https://modernretail.co/marketing/ruggables-new-ad-spend-strategy-shifts-focus-to-shopmy-creators",
          "source": "modernretail.co",
          "publishedAt": "2026-10-16T04:00:00+00:00",
          "period": "baseline"
        }
      ]
    }
  ],
  "limitations": [
    "Measures keyword mentions in eligible news headlines, not AI adoption, transactions, demand, market share or business performance.",
    "Purposive source sample; no statistical significance or population inference. Topics can overlap.",
    "Exact normalized headlines and canonical URLs are deduplicated; paraphrased syndicated stories can remain.",
    "Matched domains reduce source entry/exit effects; editorial output and retrospective relevance labels can still change.",
    "Candidate means ready for source review, never permission to publish. Review primary sources and novelty before writing."
  ]
}
