{
  "schemaVersion": 1,
  "title": "ChatGPT discovery measurement worksheet",
  "createdOn": "2026-11-11",
  "article": "https://marketplacebeta.com/intelligence/analysis/chatgpt-discovery-metrics-order-ledger",
  "evidenceBasis": "Primary-source documentation review plus an original proposed workflow; not merchant performance data.",
  "sources": [
    {
      "url": "https://openai.com/index/introducing-businesses-chatgpt/",
      "publishedOn": "2026-11-10",
      "readOn": "2026-11-11",
      "supports": [
        "Beta business discovery insights",
        "Aggregate mentions, website clicks and discovery topics",
        "Availability thresholds and no sharing of user conversations or Business Agent chats"
      ]
    }
  ],
  "privacyAndRights": "Original blank fields and brief paraphrases with source links. No customer rows, private research identifiers, provider lineage or source text archive.",
  "measurementRecord": {
    "metric": null,
    "definition": null,
    "unit": null,
    "value": null,
    "availabilityStatus": "unknown",
    "availabilityReason": null,
    "observationWindow": {
      "startInclusive": null,
      "endExclusive": null,
      "timeZone": null
    },
    "retrievedAt": null,
    "scope": null,
    "numeratorDefinition": null,
    "denominatorDefinition": null,
    "numerator": null,
    "denominator": null,
    "exclusions": [],
    "attributionRule": null,
    "orderFollowUpCutoff": null,
    "sourceRecordReference": null,
    "comparisonCompatible": null,
    "incompatibilityReason": null
  },
  "orderCohortReconciliation": {
    "cohortDefinition": null,
    "currency": null,
    "revenueAfterDiscountsAndRefundsExcludingCollectedSalesTax": null,
    "customerShippingRevenueTreatment": null,
    "productCosts": null,
    "paymentCosts": null,
    "fulfillmentCosts": null,
    "returnCosts": null,
    "otherVariableCosts": null,
    "incompleteFields": [],
    "contributionUnderDeclaredCostPolicy": null,
    "channelSetupCosts": null,
    "channelOperatingCosts": null,
    "sharedCostAllocationRule": null,
    "baselineWindow": null,
    "promotionAndStockChanges": [],
    "incrementalityConclusion": "Not established by attribution alone."
  },
  "rules": [
    "A null value is not zero.",
    "Use a specific missingness reason only with evidence.",
    "Do not divide incompatible populations or periods.",
    "A session conversion numerator counts sessions with a qualifying paid order, not raw orders.",
    "Record cost definitions and avoid double counting.",
    "No private merchant records should be added to a public copy."
  ],
  "reuse": "Original worksheet may be reused with attribution to MarketplaceBeta Research and this article. Third-party source content retains its own rights.",
  "limitations": [
    "No Business Hub account or export inspected.",
    "No live merchant transaction tested.",
    "No observed conversions, profit, adoption or causal effects."
  ]
}