Williams-Sonoma revenue from AI assistant grows 620% in Q2

Williams‑Sonoma Inc. reported that its net revenue grew 6. 7% year over year in its fiscal Q2, even as the housing market remained stubbornly stagnant. Along the way, the home furnishings retailer expanded its lineup of artificial intelligence (AI)-powered shopping tools, including a new assistant, Otto, on the Pottery Barn website.

For the fiscal quarter ended Aug. 2, Williams‑Sonoma’s net revenue reached $1. 96 billion, up from $1. 84 billion a year earlier. Ecommerce comparable revenue rose 6. 5%, slightly ahead of the 5. 5% growth across Williams-Sonoma Inc.’ s stores, chief financial officer Jeff Howie told investors on the earnings call. Williams-Sonoma Inc.

operates its namesake brand, Williams Sonoma, as well as West Elm, Pottery Barn and Pottery Barn Kids and Teen. Total comparable brand revenue, which includes ecommerce, established stores and business‑to‑business (B2B) sales, climbed 6. 2% in Williams-Sonoma’s Q2. Growth spanned its portfolio, with every brand posting positive results, CEO Laura Alber said.

Williams‑Sonoma’s B2B operation and emerging brands were standouts, each delivering double-digit growth. Those gains came even as the broader home furnishings industry remained largely flat and tariffs weighed on margins, Howie said. During Q2, Williams‑Sonoma also collected roughly $200 million in refunds and interest on tariffs it previously paid.

Williams-Sonoma Inc. is No. 22 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers by their annual ecommerce sales. Williams-Sonoma Inc. is also No. 306 in Digital Commerce 360’s all-new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.

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