What Bero is doing to further its distribution reach in the U.S.
Non-alcoholic beer brand Bero has grown its distribution presence, expanding into retailers including Walmart, Kroger and Publix, and it has developed an internal portal to support such B2B processes, according to Declan Duggan, vice president of sales. The brand, which launched in late 2024, also sells through Target, H.E.B., Albertsons and other retailers. Part of […] The post What Bero is doing to further its distribution reach in the U.S. appeared first on Digital Commerce 360.
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Non-alcoholic beer brand Bero has grown its distribution presence, expanding into retailers including Walmart, Kroger and Publix, and it has developed an internal portal to support such B2B processes, according to Declan Duggan, vice president of sales. The brand, which launched in late 2024, also sells through Target, H. E. B.
, Albertsons and other retailers. Part of the next step to its distribution strategy is entering corner stores, according to Duggan. “You walk down to the corner store, we want to be in that,” Duggan told Digital Commerce 360. “We want to be available because that’s ultimately — there’s, what, 125,000 of those doors out there?
They’re pretty unique and independent, but that’s where we all shop. If you live in a major city, we all go to those probably once a day. So, we have to find a way to get into those. And I know other digital networks are popping up to connect the dots with some of these smaller independents now as well.”
He said he expects the coming year to be a break-out period for Bero because until the past few months, it didn’t have national distribution in the U. S. News Bero leverages relationships, ecommerce tech to grow B2B sales Abbas Haleem | Jul 28, 2026
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