e.l.f. Beauty sales grow in Q4 as company contemplates price cuts
E.l.f. Beauty Inc. closed fiscal 2026 with another quarter of double-digit sales growth, helped by ecommerce, retail gains and its fast-growing Rhode brand. But the company is also preparing targeted price cuts after tariff-related price increases weighed heavily on demand for its core e.l.f. products. In its latest earnings report, e.l.f. said net sales for […] The post e.l.f. Beauty sales grow in Q4 as company contemplates price cuts appeared first on Digital Commerce 360.
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E. l. f. Beauty Inc. closed fiscal 2026 with another quarter of double-digit sales growth, helped by ecommerce, retail gains and its fast-growing Rhode brand. But the company is also preparing targeted price cuts after tariff-related price increases weighed heavily on demand for its core e. l. f. products. In its latest earnings report, e. l. f.
said net sales for the fourth quarter ended March 31 rose 35% year over year, reaching $449. 3 million. For the full year, net sales increased 25% to $1. 64 billion, driven by growth in both retailer and ecommerce channels in the U. S. and abroad. While e. l. f.
did not break out ecommerce revenue, CEO and chairman Tarang Amin said on the earnings call that digital channels continue to outperform. E. l. f. Beauty, whose portfolio includes e. l. f. Cosmetics, e. l. f. SKIN, Well People, Naturium and Rhode, ranks No. 328 in the Top 1000 Database.
The database is Digital Commerce 360’s ranking of North America’s leading online retailers by annual web sales. News Ecommerce Trends: Who are the top online retailers in Health & Beauty? Brian Warmoth | Mar 12, 2026
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