Scaling multi-channel retail without the complexity: Introducing OnCommerce

Expanding across multiple retail channels is one of the most effective ways for sellers to grow, but it often creates more work than opportunity. Different systems, disconnected workflows, and varying marketplace rules can quickly create unnecessary complexity. OnCommerce is designed to change that.

By bringing multi‑channel and multi‑market retail into a single platform, OnCommerce gives sellers a simpler, smarter way to reach new audiences – without the traditional overhead of managing each channel separately. What is OnCommerce?

OnCommerce is a cutting-edge platform that connects sellers to multiple global markets and retail channels through a single account. This includes: OnBuy: The only marketplace in the world to give customers instant Cashback on everything – driving loyalty with 51% of all sales coming from returning customers.

easyShop: A new marketplace from the easy® family of brands, launching with a ready-made audience across 20+ countries, in time for the 2026 peak trading period. Comet: The iconic UK tech brand returning later this year with one of the country’s widest ranges of tech and electrical products, plus free delivery on every order.

With access to 21 markets and a combined reach of over 140 million shoppers, it provides the infrastructure needed to support cross-border and multi-channel commerce at scale. How does OnCommerce work?

Sellers easily upload their products, and the platform’s smart tech automatically distributes them across the most suitable channels within the regions they sell. Everything runs from one central catalogue, so any updates to pricing, stock, listing details, and images automatically apply everywhere a product is live.

This removes the need for duplicate listings or channel-by-channel maintenance. When a sale is made, the order is routed back into the OnCommerce platform, where sellers can manage fulfilment, tracking, and reporting in one place – regardless of which channel the order came from.

Sales from all channels are then combined into a single balance, with VAT handled automatically to support faster, simpler withdrawals. What are the main benefits for sellers? Reach more of the right customers.

OnCommerce opens access to a broader retail network, increasing product visibility across high‑traffic destinations – without the need to onboard or manage each channel individually. Smart distribution. Industry‑leading technology identifies where each product is most likely to succeed and distributes it automatically.

The system handles the operational complexity, allowing sellers to focus on growth. One platform, one set of rules. Manage everything through a single platform, with consistent policies, processes, and terms across the entire network. Simple cross-border selling.

The automated tax engine calculates VAT for you, making international expansion far more straightforward. Flexible integration ecosystem. With hundreds of channel management and fulfilment partners available, sellers can continue using their preferred tools or adapt their setup as they grow. Advanced tools.

From listing management to performance tracking, OnCommerce provides the tools sellers need to stay in control while scaling across multiple channels. Get a head start before the new channels launch!

The recent announcement of easyShop has generated a huge amount of global interest, with retailers already looking for ways to secure their place ahead of launch. Excitement is building fast – and early movers stand to benefit the most. The good news is there’s no need to wait. By joining OnCommerce now, sellers can begin trading on OnBuy immediately.

This gives them plenty of time to get listed, optimise their catalogue, and build a strong sales history well before easyShop and Comet go live later this year. To support early adoption, OnCommerce is offering a limited-time incentive: Sign up and pay for your first month by the 31st July 2026, and get the next 12 months completely subscription free!

You can learn more about OnCommerce and create your account here.