AmazonOfficial Platform UpdateFriday, April 10, 20264 min read

What is AWS Graviton? The custom chip powering applications for 90,000 customers

About Amazon7h agoamazon
What is AWS Graviton? The custom chip powering applications for 90,000 customers
Executive Summary

Amazon launched Graviton5 chips in 2025 with 192 cores delivering 25% better performance than previous generation, now used by 98% of top 1,000 EC2 customers including major brands like Uber and Pinterest.

Our Take

Sellers using AWS for their ecommerce infrastructure could see lower hosting costs and faster site performance, potentially improving conversion rates. Check your current AWS bill - if you're on older instance types, migrating to Graviton-powered instances could reduce infrastructure spend by up to 40%.

What This Means

This reflects the broader trend of platform owners building custom silicon to reduce costs and improve performance, similar to how Amazon optimizes fulfillment centers - ultimately benefiting sellers through lower operational expenses.

Key Takeaways

Review AWS EC2 console - if using non-Graviton instances, evaluate migration to reduce hosting costs by up to 40%

Audit current cloud infrastructure spend in next 30 days to identify cost optimization opportunities

Bottom Line

Graviton5 chips mean lower AWS costs for sellers using cloud infrastructure.

Source Lens

Official Platform Update

Direct platform communication. Highest-value for policy, product, and operational changes.

Impact Level

medium

Graviton5 chips mean lower AWS costs for sellers using cloud infrastructure.

Key Stat / Trigger

98% of top 1,000 EC2 customers use Graviton chips

Focus on the operational implication, not just the headline.

Relevant For
Brand SellersAgencies

Full Coverage

Key takeaways AWS Graviton chips deliver leading price performance and energy efficiency for applications running in the cloud. Graviton enables faster application performance while reducing infrastructure costs and environmental impact.

More than 90,000 customers use Graviton, including Uber, which relies on the chips to match riders with drivers in milliseconds. From real-time gaming to Formula 1 racing, Graviton handles applications where milliseconds matter. You may have heard about powerful AI chips that train the latest models.

But behind every app, website, and piece of software running in the cloud, there's a different kind of processor doing the heavy lifting: the central processing unit, or CPU. The chip handling those everyday tasks makes all the difference in how quickly and affordably your applications run.

Amazon CEO Andy Jassy talks 6 truths surrounding the rise of AI AI is a once-in-a-lifetime opportunity, Jassy says, where the current growth is unprecedented and the future growth even bigger. Traditional server chips weren't built for the cloud.

AWS Graviton is a family of custom chips designed specifically for cloud computing, helping companies run applications faster and more efficiently. Since 2018, Amazon has launched five generations of Graviton chips, each building on the last.

Why Amazon built its own processors Amazon saw an opportunity: by building its own chips specifically for cloud computing, it could offer customers better performance at a lower cost. The result was Graviton, Amazon’s first custom cloud processor.

Fast forward to today: Graviton5 is a chip with 192 cores—the most processing power packed into a single Amazon chip—delivering up to 25% better performance than Graviton4 while maintaining leading energy efficiency.

Five generations of innovation Graviton (2018): Amazon launched its first custom cloud processor, proving that the energy-efficient chip technology behind smartphones could handle serious cloud workloads.

Graviton2 (2019): The second generation delivered a massive leap—up to 40% better price performance than comparable processors, making it significantly cheaper for companies to run their applications.

Graviton3 (2021): The third generation used 60% less energy for the same performance as comparable Amazon EC2 instances, helping customers reduce their environmental impact while improving performance. Graviton4 (2023): With triple the processing cores, Graviton4 handled more demanding workloads—like large databases and analytics—faster and more efficiently.

Graviton5 (2025): The latest generation doubles core count to 192 and delivers up to 25% better performance than Graviton4, powering the most demanding applications from real-time gaming to AI.

A city in the palm of your hand: Exploring the intricate world of an Amazon Web Services chip Tour the micro metropolis where calculations run 24/7 and data commutes at light speed. The technology behind your favorite apps When you're ordering an Uber, you probably don't think about the processors matching you with a driver. But Uber does.

The company uses Graviton to power its Trip Serving Zones—the system that processes millions of predictions and location data points in milliseconds—matching drivers with riders in real time. Graviton's performance ensures you get shorter wait times and reliable service, even during rush hour. Or consider Formula 1 racing.

As drivers hurtle around tracks at over 200 miles per hour, Graviton processors work behind the scenes to turn real-time car data into the graphics and statistics viewers see during broadcasts. Companies like Pinterest and Airbnb have also moved to Graviton, improving performance while reducing costs and carbon footprints.

Built for what matters Today, Graviton is used by 98% of the top 1,000 customers of Amazon EC2, the company’s cloud computing service. Over half of all new processing power added to AWS runs on these chips.

Companies use Graviton for web applications, databases, big data analytics, gaming servers, video encoding, machine learning, and high-performance computing.

Inside Gen AI's split-second sprint from question to answer AWS powers the work of “inference” with custom chips, smart routing systems, and purpose-built infrastructure—making AI faster and more affordable.

From the apps on your phone to the streaming services on your TV, Graviton is quietly powering more of your digital life—making it faster, more affordable, and more sustainable. Learn more about AWS Graviton.

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Original Source

This briefing is based on reporting from About Amazon. Use the original post for full primary-source context.

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