Pinterest Manifestival takes inspiration off-screen and into the real world

Pinterest have built a place where people come to dream, decide and do. While other platforms can sell the illusion of living, Pinterest helps people create a life they actually want to live. That’s the idea behind the award-winning Pinterest Manifestival at the Cannes Lions International Festival of Creativity.

Pinterest Manifestival is where attendees can interact with the trends, aesthetics and ideas shaping culture, putting phones aside, taking a cue from Gen Z and getting creative through IRL experiences designed to spark discovery and turn inspiration into something tangible and real.

People come to Pinterest to go from inspiration to action, not perform for likes. Pinterest Manifestival brings that difference to life in a way only Pinterest can: a real-world space where trends become tangible and guests leave with something they made, tasted, wore, or created.

It’s a reminder that the most meaningful thing you can find online is a reason to go offline.

– Claudine Cheever, CMO, Pinterest Where Inspiration Becomes Experience Through personalised, unplugged experiences, the Pinterest Manifestival brings guests inside a real-life Pinterest board that turns inspiration into something they can see, taste, wear and make their own. Phones down. Eyes up.

Upon arrival, guests receive a Pinterest-branded phone sticker with the phrase “Less URL, More IRL”. The message sets the tone for the experience, inviting attendees to be fully present. The Original Pinterest Tattoo Parlour.

The Pinterest Tattoo Parlour returns with a fresh Pinterest Predicts Funhaus twist, offering trend-inspired tattoos that have become one of the most talked-about permanent souvenirs on the Croisette. Pinterest Patisserie. Through a unique tasting experience, guests explore Pinterest’s hyper-personalisation through custom desserts.

After answering a prompt inspired by their personal taste, they’ll receive bespoke treats inspired by Pinterest Predicts trends. Pinterest Visual Search Studio. In partnership with Adobe, this experience invites guests to visually discover their personal aesthetic by using handheld scanners, or “Pinterest search bars”, to capture what they love.

On-site designers then use Adobe Express to transform their selections into a custom-printed journal. Pinterest Style Lab. In this hands-on activation, guests collaborate with our lead artist and designer, Clara Chu, to create a one-of-a-kind accessory, customised with upcycled details and expressive add-ons inspired by Gen Z style and self-expression.

Offline Social Club feat. La Poste. Attendees recharge in a new space created for IRL connection, unplugging and engaging in hands-on activities.

Showcasing the Pinterest Predicts “Pen Pals” trend, guests send handwritten postcards inspired by Gen Z’s rising love for analogue letters, in partnership with the French postal service, La Poste Française and the Cannes Lions Festival for Creativity.

Pinterest and Sephora Bring Colour to the Pinterest Palette: Bleach Club This year Sephora is partnering with Pinterest to bring the Pinterest Palette: Bleach Club to life. Attendees explore bold, personal approaches to colour and styling, from hair to clothing, turning this year’s Pinterest Palette colours into wearable self-expression.

Think: frosted tips, bold brows, expressive hair stenciling and bleach-painted clothing, taking trends off the screen and into the real world. “Looking for inspiration and adding your own twist is a core part of any beauty lover’s journey to defining and evolving their own self-expression.

This is why it felt like such a natural fit for Sephora to partner with Pinterest to provide an experience that is as unapologetically unique as the trend-forward beauty community we both share,” said Zena Arnold, Chief Marketing Officer of Sephora US.

See Pinterest on the beach Pinterest Manifestival is located at the Carlton Beach Club June 22 – 26, 2026, full details at PinterestCannes. com.