Sherwin-Williams adopts Square features for its pro customers
Sherwin-Williams is repainting its business-to-business (B2B) payment ecosystem, selecting Square to embed payments, invoicing and cash flow tools. Square options will appear directly within the experience for Sherwin-Williams’ Digital Alliance Program for Pro+ customers. That customer category includes professional painters, contractors and designers. The new move grows Sherwin-Williams’s role as a more intertwined partner for […] The post Sherwin-Williams adopts Square features for its pro cus
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Sherwin-Williams is repainting its business-to-business (B2B) payment ecosystem, selecting Square to embed payments, invoicing and cash flow tools. Square options will appear directly within the experience for Sherwin-Williams’ Digital Alliance Program for Pro+ customers. That customer category includes professional painters, contractors and designers.
The new move grows Sherwin-Williams’s role as a more intertwined partner for those trades, beyond just acting as a supplier. Moreover, industry observers said the announcement signals a broader shift in how B2B brands are competing for economic share beyond their sales transactions.
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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