Amazon customers can now add fresh groceries to same-day delivery orders in parts of London

Amazon have announced that customers in parts of London can now order fresh groceries with their Same-Day Delivery orders, alongside everything else they shop for on Amazon.

It marks a significant grocery expansion for Amazon in the UK, with customers able to add fresh fruit and vegetables, meat, poultry, seafood, dairy, bread, eggs and frozen foods to the same basket as millions of items already available – from tea and coffee to household essentials, electronics, fashion, and beauty items.

It means a customer ordering headphones, a phone charger, nappies, or a children’s book can now add bananas, milk, eggs, chicken and more to a single order – and have it all arrive at their door within hours.

It is being made available in parts of Central and East London initially, with plans to expand to additional postcodes and more areas across the country in the coming months. We’re focused on making grocery shopping easier and faster for customers, with low prices on millions of items.

Customers can now add fresh groceries to their regular Amazon orders in a single basket and have everything delivered the same day. Whether it’s fresh ingredients with a new cookbook, or milk and tea bags with a new kettle, you can place an order in the morning and have it delivered by the time you get home.

– John Boumphrey, UK Country Manager, Amazon Customers can now browse and buy fresh grocery items on Amazon. co. uk and the Amazon app, alongside millions of popular brands and everyday essentials already available for Same-Day Delivery.

The service is designed around how customers already shop on Amazon, with those in eligible postcodes able to find perishable groceries in regular search results and product listings – as well as through the Grocery and Same-Day tabs at the top of the Amazon homepage or app.

Amazon customers already shop for groceries and household essentials online, with items such as baby wipes, toilet roll, coffee, biscuits, eggs and cucumbers among the most frequently purchased grocery products on Amazon in the UK – reflecting the growing demand for convenient delivery of everyday essentials.

All perishable items are stored, picked, and packed in temperature-controlled environments, with quality checks at multiple points before items leave for delivery. Temperature-sensitive products are delivered in insulated, recyclable packaging designed to maintain freshness where relevant – the same packaging used for Amazon Fresh deliveries.

Customers can shop with confidence, with a freshness guarantee on perishable items ensuring groceries arrive as expected, or Amazon will make it right. Prime members already benefit from free Same-Day Delivery on orders over £20 across millions of items on Amazon — and fresh groceries are now included with no additional delivery fees.

For customers without a Prime membership, the service is available for a £5. 99 delivery fee regardless of basket size.

The launch builds on Amazon’s continued investment in UK grocery, which includes the launch of Amazon Now earlier this year, increasing Amazon Fresh selection, expanding partnerships with Morrisons, Co-op, Iceland and Gopuff, and growing the number of Whole Foods Market stores.