Home Depot retail media network strengthens non-endemic advertising
Orange Apron Media, the retail media network for The Home Depot, was using different systems for its on-site and off-site advertising businesses until it decided to unify them in October 2024 — and it’s now reaping the benefits through partnerships with Reddit, Pinterest’s Media Network Connect, Yahoo and The Trade Desk. Using the different systems […] The post Home Depot retail media network strengthens non-endemic advertising appeared first on Digital Commerce 360.
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Orange Apron Media, the retail media network for The Home Depot, was using different systems for its on-site and off-site advertising businesses until it decided to unify them in October 2024 — and it’s now reaping the benefits through partnerships with Reddit, Pinterest’s Media Network Connect, Yahoo and The Trade Desk.
Using the different systems “was the catalyst for the investment” in Home Depot updating its retail media network infrastructure, according to Stephanie Cattonar, senior director of strategy, product and analytics at Orange Apron Media. Cattonar told Digital Commerce 360 that Home Depot uses its unified data sources in its advertising process.
The first-party data, which it collects from its ecommerce business, loyalty program and elsewhere, powers the audience targeting for on-site and off-site advertising. It enables both sellers whose products are at Home Depot and those who don’t sell through the retailer to advertise to Home Depot customers.
In each case, Home Depot is using its wealth of customer data to help advertisers reach their target audiences with precision, Cattonar said. And unifying the on-site and off-site systems means giving Home Depot’s advertisers “the ease of orchestrating” their media, she specified.
Home Depot sought to eliminate the need for an advertiser to work through multiple systems with separate logins, she added. “We wanted it to be something that was truly unified and seamless and, most importantly, useful. People have limited time,” Cattonar told Digital Commerce 360. “How do we make it easier for you to do what you need to do?”
The Home Depot ranks No. 4 in the Top 2000 Database. The database ranks North America’s largest online retailers by their annual ecommerce sales and more. Additionally, Home Depot is the top-ranked retailer in the Top 2000’s Hardware & Home Improvement category.
Charts & Data Home Depot online sales increase twice as fast as total sales in Q1 Abbas Haleem | May 19, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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