Tools TechnologyIndustry ContextMonday, April 27, 20263 min read

Feedonomics Unlocks Agentic Discovery with Agentic Catalog Exports

Tamebay10h agoamazon
Feedonomics Unlocks Agentic Discovery with Agentic Catalog Exports
Executive Summary

Feedonomics launched Agentic Catalog Exports (ACE) to syndicate product catalogs to AI shopping channels including ChatGPT, Google Gemini, Microsoft Copilot, and Amazon's AI surfaces. Dell is testing with 7,000 products optimized for AI-driven product discovery.

Our Take

AI agents are becoming the new search engines for product discovery, meaning catalog optimization for AI consumption could become as critical as Amazon SEO. Sellers should audit their product data quality now since AI agents rely heavily on structured, complete product information to make recommendations.

What This Means

This signals the shift from keyword-based search to AI-powered product discovery, where data quality and structure determine visibility in the next generation of shopping experiences.

Key Takeaways

Audit product titles, descriptions, and attributes for completeness -- AI agents need structured data to surface products accurately in conversational searches.

Monitor brand mentions in ChatGPT and Google Gemini searches to understand how AI agents currently present your products to shoppers.

Bottom Line

AI shopping agents mean catalog optimization becomes the new SEO for sellers.

Source Lens

Industry Context

Useful background context, but lower-priority than direct platform, community, or operator intelligence.

Impact Level

medium

AI shopping agents mean catalog optimization becomes the new SEO for sellers.

Key Stat / Trigger

7,000 Dell products optimized for AI discovery

Focus on the operational implication, not just the headline.

Relevant For
SellersAgenciesBrands

Full Coverage

Commerce have announced that merchants are now syndicating catalog data to key agentic discovery channels including OpenAI and Google Gemini, using Feedonomics Agentic Catalog Exports (ACE), a new enterprise service designed to help merchants make their product catalogs discoverable across emerging AI-powered and agent-driven shopping environments.

Enterprise brands are increasingly seeking to become “agent-ready,” but doing so today often requires engineering resources and ongoing maintenance to keep pace with evolving specifications.

ACE provides retailers first-adopter access to agentic shopping experiences by delivering optimized catalogs to participating agentic surfaces, including OpenAI/ChatGPT, Google AI surfaces including Gemini, Microsoft Copilot, PayPal, Stripe, Perplexity and Amazon.

Leveraging Feedonomics’ best-in-class data optimization reduces operational overhead and accelerates participation as new channels unlock. Agentic commerce is quickly shifting from experimentation to real-world application, and merchants need a reliable way to participate,.

With Agentic Catalog Exports, we’re making it easier for enterprises to prepare their product data for this new environment without having to build and maintain complex, one-off integrations for every destination.

– Sharon Gee, senior vice president of product for AI, Commerce Dell is among the early enterprises leveraging Feedonomics to support its agentic commerce initiatives.

Through Feedonomics, Dell has prepared a product catalog of approximately 7,000 items—including laptops, desktops, servers, monitors and accessories—for emerging AI-driven discovery experiences. As AI agents become a more common starting point for product discovery, the quality and structure of product data matter more than ever,.

Feedonomics helped us optimize and structure our catalog so Dell products are not only more discoverable, but also more accurately and completely represented within ChatGPT, ensuring customers can find the right information as they evaluate their options.

– Paul Mansour, global marketing director, Dell As agentic shopping experiences evolve, Feedonomics expects a growing shift from traditional search feeds to structured agent-ready catalog exports for optimized product discovery across traditional ad channels and agentic surfaces.

Early implementations today include a mix of crawled and feed-based experiences, with a long-term trajectory toward fully structured, feed-driven commerce interactions. Agentic Catalog Exports builds on Feedonomics’ core capabilities in data transformation, enrichment and syndication, extending them into agentic protocol-driven destinations.

The offering is designed to complement existing solutions such as data enrichment and channel syndication, while laying the foundation for future agentic commerce capabilities.

Initially available as an enterprise service, ACE is part of Commerce’s broader strategy to make product data “agent-ready” and enable merchants to participate in the next generation of commerce, where AI agents play an active role in product discovery and purchasing decisions.

Future enhancements to ACE are expected to include expanded self-service capabilities within the Feedonomics platform, enabling merchants to configure, schedule and manage exports directly, as well as broader accessibility for self-serve and mid-market customers.

Original Source

This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.

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