AmazonOfficial Platform UpdateWednesday, June 17, 20264 min read

Amazon's AI SVP on why AI's biggest breakthroughs haven't happened yet

About Amazon17h agoamazon
Amazon's AI SVP on why AI's biggest breakthroughs haven't happened yet
Executive Summary

At VivaTech 2026 in Paris, Peter DeSantis argued we're at the starting line of AI development with the most important breakthroughs still ahead.

Source Lens

Official Platform Update

Direct platform communication. Highest-value for policy, product, and operational changes.

Impact Level

medium

Use this briefing to decide whether your team needs an immediate workflow, policy, or reporting change.

Key Stat / Trigger

No single quantitative trigger surfaced in this report.

Focus on the operational implication, not just the headline.

Relevant For
Brand SellersAgencies

Full Coverage

Key takeaways Amazon’s Peter DeSantis says AI needs "a couple more orders of magnitude" of improvement before it becomes truly transformative. New model architectures will emerge beyond today's transformers, allowing AI to respond as fast as humans talk. DeSantis emphasizes that humans will remain at the center of AI's most complex innovations.

At the VivaTech 2026 event in Paris on June 17, Amazon’s Senior Vice President Peter DeSantis sat down for a wide-ranging conversation on the state of AI. His core message: despite the breathless pace of progress, we're nowhere near done.

Speaking with Nick Thompson, CEO of The Atlantic, DeSantis said, "We've seen an order of magnitude improvement in the efficiency of the tasks that models can do over the last year or two, and I think we need a couple more orders of magnitude before this gets truly interesting in any way, shape, or form.

We are just at the beginning of innovation at all layers of the stack." At Amazon, DeSantis oversees the organization uniting foundational AI models, custom silicon, and quantum computing.

After 27 years at Amazon—from EC2's earliest days to helping spearhead the acquisition of Annapurna Labs —he brings his perspective to a debate increasingly dominated by hype. Why today's AI models are just the beginning While prominent voices have declared AGI is just years away, DeSantis sees it differently.

He emphasizes that the transformer architecture that powers today's models will continue improving, but the way AI will be used in the future will require the development of entirely new architectures.

Regardless of the hardware innovations that get us there and the sophisticated software that is to come, "I believe humans are still going to be at the center of our most complex innovations for the foreseeable future," DeSantis said.

He added that part of that innovation will require AI models to react as rapidly and dynamically as human interaction, which is "a 40-millisecond clock," according to DeSantis. AI will need to see and make sense of our movements, stammering, backchanneling, and all the other subtleties of human communication, which will require much quicker response times.

That kind of responsiveness demands entirely new approaches to both hardware and software—which is why DeSantis sees the current moment as a starting line, not a finish line.

How Amazon is building AI that takes action in the real world Amazon is building AI agents that combine reliable foundation models with purpose-built infrastructure to deliver incredible accuracy on real-world tasks.

How chips and models accelerate each other DeSantis argued that the next wave of progress depends on chips and models developing in lockstep—a dynamic that's still underappreciated across the industry.

"If the chips are not telling the model designers what capabilities are coming and where they can optimize, then we're not doing the science necessary to take advantage of those capabilities until the chips are available, and then you're waiting months and months," he said.

For DeSantis, the result, when done right, is: "Those two things are going to start spinning a flywheel of better models, better chips, lower cost, and better efficiency." That flywheel is already turning.

AI startups building world models —systems that simulate physics rather than generate text—are choosing Trainium and achieving nearly double the industry-average compute efficiency. Next, read more about why they're building on Amazon's custom chips. Trending news and stories The AI startups building beyond chatbots are choosing Amazon’s custom chips.

Here's why. AWS Summit New York 2026: New ways to make AI agents more effective at work 'All or Nothing: Manchester United' documentary coming to Prime Video in 2027 Amazon strengthens its investment in Missouri to bring new community programs, new jobs, and hundreds of millions in tax revenue

Original Source

This briefing is based on reporting from About Amazon. Use the original post for full primary-source context.

View original
LinkedIn Post Generator

Style

Audience