Amazon Opens Its Logistics Network to Everyone, Including Lands’ End
Amazon launched Supply Chain Services (ASCS) on May 7, 2026, opening its entire logistics network including freight, fulfillment, and parcel shipping to all businesses. Major brands like Procter & Gamble, Lands' End, and American Eagle are already using Amazon's infrastructure for non-Amazon orders.
This creates a new competitive threat where Amazon could fulfill your competitors' orders faster and cheaper than you can. Sellers should audit their current 3PL costs and delivery speeds to see if switching to ASCS could improve margins or customer satisfaction.
Amazon continues the AWS playbook of monetizing internal infrastructure, positioning itself as the backbone of all ecommerce logistics regardless of sales channel. This accelerates Amazon's dominance beyond its marketplace into the entire supply chain ecosystem.
Compare your current fulfillment costs per unit to ASCS pricing when it becomes available to identify potential savings.
Evaluate if using Amazon's logistics for your DTC or other marketplace channels could improve delivery speeds and reduce costs.
Bottom Line
Amazon's logistics network opens to everyone, potentially undercutting traditional 3PLs.
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medium
Amazon's logistics network opens to everyone, potentially undercutting traditional 3PLs.
Key Stat / Trigger
hundreds of thousands of Amazon sellers already using the logistics network over past three years
Focus on the operational implication, not just the headline.
Full Coverage
Supply Chain Services – with the forgettable acronym “ASCS” – now offers third-party companies the entire range of its logistics services including freight, distribution, fulfillment, and – significantly – parcel shipping solutions.
“Any business can now move, store, and deliver everything from raw materials to finished products quickly and reliably, using the same supply chain that supports Amazon. com.”
As Amazon did with AWS technology and cloud services and FBA fulfillment services, it launched ASCS built on services originally developed to power Amazon’s own retail operations worldwide. It seems whatever infrastructure Amazon builds to support its own businesses, it figures out a way to package and offer those services to outside firms.
Amazon told sellers that the “Supply Chain by Amazon” service it had offered to sellers was evolving into the new “Amazon Supply Chain Services” offering. A seller responded with a question: “So does this mean the supply chain price increases by Amazon will now be finally lowered?” There was no response.
“Over the past three years, hundreds of thousands of Amazon sellers have trusted the company’s logistics network to move, store, and deliver hundreds of millions of packages across third-party facilities, warehouses, and sales channels beyond the Amazon store,” Amazon said in Monday’s press release.
“The launch of ASCS builds on this momentum, now supporting third-party logistics for businesses in industries such as healthcare, automotive, manufacturing, and retail.” Amazon said it welcomed businesses of all sizes to use its logistics services, “from moving goods into warehouses to package delivery and everything in between.”
It its announcement on Monday, Amazon said Procter & Gamble, 3M, Lands’ End, and American Eagle Outfitters were among the first to sign up for ASCS and now rely on Amazon’s logistics network across their supply chain “to move inventory, fulfill orders, and deliver packages directly to customers.”
Amazon CEO Andy Jassy told CNBC on Wednesday that the value proposition of ASCS was straightforward. “If we can provide those components at a very cost-competitive rate like we do, and at a very high quality, it’s very compelling.” Updated on 5/8/2026.
Original Source
This briefing is based on reporting from eCommerce Bytes. Use the original post for full primary-source context.
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