RedSail relaunches PrimeRx marketplace as RxMarket
RedSail Technologies has relaunched its prescription drug marketplace PrimeRx Market as RxMarket, as of late May. PrimeRx Market previously established itself as a purchasing marketplace for independent pharmacies. RedSail said PrimeRx Market helped those pharmacies “navigate increasing financial pressure through greater pricing visibility and more efficient purchasing decisions.” RedSail, the marketplace’s owner, is a pharmacy […] The post RedSail relaunches PrimeRx marketplace as RxMarket appe
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RedSail Technologies has relaunched its prescription drug marketplace PrimeRx Market as RxMarket, as of late May. PrimeRx Market previously established itself as a purchasing marketplace for independent pharmacies.
RedSail said PrimeRx Market helped those pharmacies “navigate increasing financial pressure through greater pricing visibility and more efficient purchasing decisions.” RedSail, the marketplace’s owner, is a pharmacy software company that offers data solutions and services.
16,000 pharmacies use its software, the company said, as a result of an expansion in February. That’s when RedSail acquired PrimeRx, a pharmacy management solution. PrimeRx had launched the B2B-focused PrimeRx Market in July 2024.
Formerly known as Trxade, PrimeRx Market had included digital tools that enable pharmacies to compare suppliers and pricing for generic drugs, over-the-counter medications and injectables.
“The drug procurement process for pharmacies, a major expense, requires precise contract compliance and inventory management to maintain cash flow and profitability,” said Ketan Mehta, PrimeRx CEO, in a statement at the time. News A pharmacy software developer launches a B2B marketplace Mark Brohan | Jul 15, 2024
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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