Sharon Gee discusses latest Agentic Commerce developments at Commerce Live
Agentic Commerce (AI-powered autonomous shopping) is live in the US through PayPal and other platforms, with UK/EU rollout imminent. Sharon Gee from Feedonomics discussed how brands need to prepare their data infrastructure for AI agents that can complete purchases autonomously.
AI agents will bypass traditional search and product discovery, making product data quality and external API access critical for visibility. Sellers with poor data feeds or limited API integrations risk being invisible to autonomous shopping agents that don't browse like humans.
This represents the next phase of AI disruption in commerce, where autonomous agents replace human browsing behavior, fundamentally changing how products get discovered and purchased across all channels.
Audit your product data feeds in Feedonomics or similar tools -- ensure all attributes, pricing, and inventory are externally accessible via APIs for AI agent consumption.
Set up structured data markup and API endpoints on your direct-to-consumer sites to enable AI agent transactions before UK/EU launch.
Bottom Line
AI shopping agents mean data quality determines visibility.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
AI shopping agents mean data quality determines visibility.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
Agentic Commerce hasn’t quite made it to the UK or EU yet, but it’s live in the US and it’ll be here imminently, so we sat down with Sharon Gee, SVP Product, AI & Feedonomics, to delve into how it’s playing out today in the US, what to expect when it hits the UK shores, and perhaps most importantly what brands and retailers need to do today to be prepared for when Agentic Commerce goes live in the UK.
In this video you will find: 00:00 Introducing Sharon Gee 01:07 Unique position of Europe in AI Commerce 03:33 How search is changing in an Agentic Commerce world 05:23 How Commerce are enabling Agentic Commerce with PayPal 07:14 Paxon case study – Live Agentic Commerce 08:33 Autonomous Agentic Commerce 10:10 The importance of externalising your data 11:22 Running AI Agents on your own website Links Sharon Gee (LinkedIn) Feedonomics Commerce.
com PayPal Agentic Commerce
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
Style
Audience