Pinterest Appoints Greg Owens as VP of International Enterprise Sales to Drive Global Growth

Pinterest have announced that Greg Owens will join the company as VP of International, effective on the 11th of May. Based in Dublin, Greg will report to Lee Brown, Pinterest’s Chief Business Officer, who joined earlier this year to oversee the company’s global monetization strategy.

As Pinterest continues to build momentum outside of North America, where over 80% of its monthly active users are based, Greg’s appointment is a strategic move to further unlock the platform’s full international revenue potential. Greg will be responsible for driving Pinterest’s international expansion across EMEA, Latin America and Asia-Pacific.

This is part of a wider focus on international growth momentum at the business which has welcomed highly regarded regional leaders to the visual search and discovery platform. As shared in Monday’s quarterly earnings, Pinterest has seen 10 quarters of consecutive double-digit user growth contributing to 631million global monthly users.

With international markets driving revenue growth of 27% YoY for Europe and 59% YoY for Rest of World. Greg joins the team at a time when the Pinterest international business has growing momentum, attracting leading brands and SMBs from across the globe who are turning to Pinterest to deliver their advertising strategies.

Currently, international markets represent 25% of Pinterest’s revenue, highlighting a significant growth opportunity as the company scales its full-funnel advertising platform and shopping capabilities globally. Over the past several quarters, our international business has proven that Pinterest’s value proposition resonates far beyond the US market.

To truly unlock this growth, we need world-class leadership, and Greg’s combination of commercial rigor and international operating experience is exactly what we need for this next chapter.

– Lee Brown, Chief Business Officer, Pinterest Pinterest is continuing to establish itself as a leading visual search and discovery platform, particularly for a new generation of users.

What energizes me most about this role is the opportunity to scale the platform’s monetization across global markets while helping millions of people find inspiration and take action. I look forward to working with Lee and the entire team to deepen our relationships with international partners and unlock the platform’s full potential for brands worldwide.

– Greg Owens, VP of International, Pinterest Earlier this month, Pinterest released a global brand campaign that has captured significant attention. The campaign hones in on the premise that the best thing you can find online is a reason to live your life offline.

Under CEO Bill Ready’s leadership, Pinterest has proven the business value of prioritizing user well-being and creating a positive experience online. This approach benefits not only users but also the brands that advertise on the company’s full-funnel platform.

Greg brings a proven track record of over 20 years in the advertising industry, most recently spending a decade at X (formerly Twitter) leading international teams through major turnarounds and high-growth periods. Prior to joining Twitter, Greg held senior positions at Stepstone which involved scaling a number of businesses in the portfolio.

And during his time as Managing Director of Digital Marketplaces at Mediahuis Ireland, Greg built and scaled the company’s non-publishing digital business. Greg’s deep expertise and ability to lead through change will be central to Pinterest’s evolution as a visual-first AI and performance-advertising powerhouse.