eBay Completes Acquisition of Depop

eBay have announced that it has completed its acquisition of Depop, a leading C2C fashion marketplace with a highly-engaged Gen Z and Millennial customer base. The acquisition builds on eBay’s continued momentum in fashion, a more than $10 billion annual GMV category for the company.

With millions of users buying and selling fashion items, Depop has built one of the most vibrant and fastest-growing communities in fashion resale and cultivated a distinct, community-driven platform rooted in discovery, creativity, and peer-to-peer connection.

Its highly engaged customer base and accessibly priced fashion inventory make Depop a natural complement to eBay’s leading proposition in C2C commerce. eBay intends to support Depop’s continued growth while preserving the elements that make the marketplace unique to accelerate the future of circular fashion.

What we’ll be watching out for is any cross selling from eBay to Depop and vice versa. There is always the question of how many Depop sellers are also eBay sellers, and of course do sellers have different inventory on offer on the two platforms? Depop is also a C2C platform.

First thing to watch for is if the large preloved eBay fashion sellers start to show up on Depop. As a global leader in C2C and recommerce, eBay’s acquisition of Depop further strengthens our C2C value proposition. This combines two distinct customer experiences and expands our reach with the next generation of buyers and sellers.

Our goal is to preserve Depop’s strong brand, community, and product experience, while helping the team accelerate the roadmap that is already underway and explore synergies with eBay in areas that can supercharge our combined growth potential.

– Jamie Iannone, Chief Executive Officer, eBay Joining eBay, a company with a longstanding record of driving innovation in recommerce globally, is an exciting new chapter for Depop and our community. We’ve built a marketplace centered on creativity, self-expression, and connection, and we’re just getting started.

Depop is a natural fit with eBay and together we can accelerate our growth while continuing to deliver the unique experience our users value. – Peter Semple, Chief Executive Officer, Depop As part of eBay, Depop will operate as a complementary business, retaining its distinct brand, platform, customer experience, and culture.

By combining Depop’s category leadership with eBay’s global scale and capabilities — including shipping, personalization, compliance, and trusted services — we will enhance the buyer and seller experience and accelerate growth.