Pacsun Stores to Showcase Secondhand Selection Alongside New Inventory

Pacsun is bringing its curated resale concept, PS Vintage, which debuted in late 2025, to 16 of its stores as part of the brand’s continued investment in physical retail. Pacsun’s recent resurgence in popularity has been precipitated in large part by the brand’s focus on connecting with and understanding what motivates young shoppers.

This move puts the retailer squarely at the center of two things Gen Z and Gen Alpha are showing growing enthusiasm for — in-person shopping and resale. Late last year, the youth-oriented retailer announced plans to add to its U. S.

store count for the first time in nearly two decades, with the addition of 20 to 35 brick-and-mortar locations over the next three years. Now Pacsun hopes that integrating its vintage offerings into some stores will bring “a new layer of discovery to the store experience.”

PS Vintage to Debut in 16 Stores, with Plans to Expand While PS Vintage will launch initially at a limited number of Pacsun locations, plans already are in place to expand to additional stores.

The program has been developed in partnership with secondhand retail solution Springy, and debuted online in December 2025 featuring thousands of one-of-a-kind pre-loved pieces, including graphic tees, hoodies, denim and jackets, curated by size, era and style.

The resale shops arriving in Pacsun stores will give customers the ability to browse, touch and try on pieces in real time. With no two pieces the same, the assortments will be continuously refreshed, creating a rotating in-store experience designed to drive discovery and repeat visits.

“Vintage shopping has become central to Gen Z’s sense of individuality, alongside a growing focus on sustainability and self-expression,” said Richard Cox, Chief Merchandising Officer of Pacsun in a statement. “At the same time, we’re seeing renewed interest in intentional, in-person retail.

PS Vintage brings these behaviors together, offering discovery, community and one-of-a-kind product in a way that feels relevant to this generation.” While many brands have launched their own resale programs, the ideal of intermingling that inventory with a brand’s primary assortment in stores is relatively new.

The best examples of this at the moment are in Europe, where department chains like Galeries Lafayette and Le Bon Marché have begun to build out curated sections of secondhand and circular fashion. To learn more about how Pacsun is developing a deep understanding of, and connection with, its young customers, check out this conversation with Cox: