Salesforce releases AI agents among B2B ecommerce updates
Ecommerce software provider Salesforce released updates to its platform, Agentforce Commerce, adding artificial intelligence (AI) agents for both business-to-business (B2B) and business-to-consumer (B2C) brands. On the B2B end, Salesforce said, it has introduced AI agents, “full headless flexibility” and business search. It seeks to help B2B companies streamline both the purchasing experience for customers and […] The post Salesforce releases AI agents among B2B ecommerce updates appeared first
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Ecommerce software provider Salesforce released updates to its platform, Agentforce Commerce, adding artificial intelligence (AI) agents for both business-to-business (B2B) and business-to-consumer (B2C) brands. On the B2B end, Salesforce said, it has introduced AI agents, “full headless flexibility” and business search.
It seeks to help B2B companies streamline both the purchasing experience for customers and the operations for companies themselves. Among the B2C features in the announcement are a Shopper Agent for retailers’ websites, as well as agentic commerce search capabilities. Salesforce announced “deep integration with ChatGPT, Gemini, and Google AI Mode.”
The OpenAI integration connects sellers’ product catalogs directly to ChatGPT, according to Salesforce. It syncs without extra software or third-party tools, Salesforce added. Later in the summer, Salesforce said, it expects to roll out an integration with Google that enables search and discovery.
In both cases, Salesforce said, the retailer remains the merchant of record. “Every order lands on the same platform that runs your service, loyalty program, and marketing — not in a separate admin panel waiting to be reconciled,” Salesforce explained in the announcement.
78 of the Top 2000 online retailers in North America use Salesforce as their ecommerce platform, according to Digital Commerce 360 data. In 2025, those 78 online retailers combined for more than $192. 60 billion in web sales. The Top 2000 is Digital Commerce 360’s database ranking North America’s largest online retailers by their annual ecommerce sales.
Charts & Data Salesforce credits agentic AI with driving revenue in Q1 2027 Abbas Haleem | May 29, 2026
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This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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