Klarna releases AI search app for shopping in ChatGPT

Payments provider Klarna has launched an artificial intelligence (AI)-powered app in OpenAI’s ChatGPT centered around shopping and search.

The Klarna Shopping Search app in ChatGPT enables users to describe the types of products they’re looking for and, in one conversation, see visual results with up-to-date prices, availability and offers from multiple merchants, according to the companies.

From there, the Klarna Shopping Search app redirects users to the merchant’s site, where those consumers can complete their purchases. Klarna provides a visual of how its Shopping Search app in OpenAI’s ChatGPT displays results. | Image credit: Klarna press release Klarna announced the app on May 20.

Also in May, Klarna was among the payment providers that Google partnered with to make buy now, pay later (BNPL) available through Google AI Mode in agentic commerce transactions. Then, at the annual Google I/O developer conference on May 19, Google shared details about its latest agentic commerce and checkout tool, Universal Cart.

While the Klarna Shopping Search app will send consumers to retailers’ websites to check out, Google said the Universal Cart will allow online shoppers to make purchases from multiple merchants in a single experience.

News Affirm, Google partner on BNPL for agentic commerce Abbas Haleem | May 13, 2026 How Klarna’s ChatGPT app works Klarna said it’s using its Product Search MCP server to power the ChatGPT app. MCP refers to the Model Context Protocol, which enables AI agents to access product catalogs, pricing and stock information in real time.

Klarna said the MCP server connects ChatGPT to Klarna’s live commerce data of more than 100 million products. Merchants have spread those products across 400 million listings in 13 markets, according to Klarna. Additionally, Klarna said the app helps merchants as it “opens a new high-intent discovery channel at the moment of decision.”

“ChatGPT is where millions of people already turn when they’re figuring out what they want,” said David Sykes, chief commercial officer at Klarna, in a statement. “We’re plugging our merchant network directly into that moment.

A consumer who last week would have spent 20 minutes comparing tabs now gets a real answer in one conversation, creating a more seamless experience from idea to purchase.” Klarna said it has more than 119 million global active users. It processes 3. 4 million transactions a day, it said.

In 2025, 203 retailers in the Top 2000 Database accepted Klarna payments. The Top 2000 Database tracks North America’s largest online retailers by their global annual ecommerce sales and more.

Ecommerce technology providers Shopify and Salesforce have each launched integrations with ChatGPT to make their merchants’ products discoverable within the AI platform. Do you rank in our databases? Submit your data and we’ll see where you fit in our next ranking update. Sign up Stay on top of the latest developments in the online retail industry.

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