#745 – Their 8-Figure Amazon & TikTok Shop Brand

Bradley Sutton, VP of Education and Strategy 4 minute read Published: April 27, 2026 Share: URL copied --> --> --> --> --> What does it look like to go from barely being able to pay the bills to building a $20 million business?

In this episode, Bradley Sutton sits down with Josh and Becca Hadley, the husband-and-wife team behind Hadley Designs, to unpack the journey from side hustle beginnings to a multi-eight-figure brand. Their story starts with custom wedding invitations, a few early Amazon experiments, and a whole lot of late nights spent building together after work.

Josh and Becca explain how their different strengths helped shape the business from day one. Becca brought the creative talent, teaching herself graphic design and designing every product herself, while Josh brought the entrepreneurial drive and business strategy.

Their first real breakthrough came when they turned their invitation design experience into physical products, launching recipe cards on Amazon and quickly realizing they had something much bigger than a small side project. But their path was anything but smooth.

When COVID hit, their party-focused business dried up almost overnight, forcing them into a painful but necessary pivot. That shift led them into the early education space, where a new line of preschool posters completely changed the trajectory of their brand.

Then, years later, another financial crunch pushed them to rethink growth again, leading them to TikTok Shop, where they found success by building real relationships with creators instead of chasing one-off influencer posts. This episode is a masterclass in resilience, reinvention, and long-term thinking.

Josh and Becca prove that growth does not come from avoiding hard seasons, but from responding to them with creativity, focus, and action. Whether you are trying to survive your next setback or scale beyond Amazon, this conversation shows that the biggest breakthroughs often come right after the moments when quitting feels easiest.

In episode 745 of the Serious Sellers Podcast, Bradley, Becca, and Josh discuss: 00:00 – Introduction 01:05 – Josh And Becca’s Background And How They Met 03:00 – Early Marriage, Day Jobs, And Learning Graphic Design 04:20 – Josh’s First Amazon Experience Selling Textbooks 05:47 – How Wedding Invitations Became A Real Business 07:09 – Launching Recipe Cards On Amazon And Selling Out 08:25 – Their First Full Year On Amazon Hit $1 Million 11:17 – Why Josh Stayed At American Airlines For Five Years 12:27 – How COVID Forced A Massive Brand Pivot 15:49 – Building A $20 Million Business Across Platforms 17:09 – The $300K Credit Card Bill That Changed Everything 20:29 – Why TikTok Shop Became Their Next Growth Engine 22:08 – Building An Affiliate Army Instead Of Chasing Influencers 29:46 – Balancing Four Kids, Full-Time Work, And Marriage 31:42 – How Helium 10 And Data Guide Their Growth Strategy 41:53 – Josh’s Framework For Scaling Beyond Amazon Enjoy this episode?

Be sure to check out our previous episodes for even more content to propel you to Amazon FBA Seller success! And don’t forget to “Like” our Facebook page and subscribe to the podcast on iTunes, Spotify, or wherever you listen to our podcast.

Get snippets from all episodes by following us on Instagram at @SeriousSellersPodcast Want to absolutely start crushing it on Amazon? Here are few carefully curated resources to get you started: Freedom Ticket: Taught by Amazon thought leader Kevin King, get A-Z Amazon strategies and techniques for establishing and solidifying your business.

Helium 10: 30+ software tools to boost your entire sales pipeline from product research to customer communication and Amazon refund automation. Make running a successful Amazon or Walmart business easier with better data and insights. See what our customers have to say.

Helium 10 Chrome Extension: Verify your Amazon product idea and validate how lucrative it can be with over a dozen data metrics and profitability estimation. SellerTrademarks. com: Trademarks are vital for protecting your Amazon brand from hijackers, and sellertrademarks. com provides a streamlined process for helping you get one.

AM/PM Podcast: Get weekly educational trainings on different aspects of E-Commerce, such as AI, TikTok Shop, and more, as well as keep up to date with everything that happens in Ecom with our Weekly Buzz news series. Don’t forget to subscribe on our YouTube Channel.

Serious Sellers Podcast Get weekly insider strategies from top e-commerce sellers and thought leaders. Subscribe: Serious Sellers: Spanish Get weekly insider strategies from top e-commerce sellers and thought leaders. Now in Spanish. Subscribe: Serious Sellers: German Get weekly insider strategies from top e-commerce sellers and thought leaders.