eBay Live heads to the PGA at Wentworth as searches for pre-loved golf equipment rise 96%
eBay UK searches for pre-owned golf club sets rose 96% YoY, prompting eBay Live to host shoppable livestream events at the BMW PGA Championship at Wentworth starting September 18, 2026. Gen Z golf interest is driving demand for affordable pre-loved equipment, with 55% of aspiring golfers citing equipment cost as a barrier to entry.
eBay is using live commerce to own the consideration phase for price-sensitive, category-new buyers — a wedge strategy that could expand beyond golf and pressure Amazon/Walmart sellers who rely on static listings to convert undecided shoppers.
eBay Live is proving out a livestream commerce model for sporting goods that Amazon and Walmart haven't matched at scale — sellers in adjacent categories (fitness, outdoor, sports) should note that live demo formats convert price-sensitive new-to-sport buyers. If you sell sporting goods on any marketplace, the pre-owned angle is a real demand signal worth testing as a separate listing strategy.
Operational Impact
This story may require teams to revisit workflows, monitoring, or platform assumptions.
Bottom Line
eBay Live's golf push signals live commerce is winning sporting goods buyers competitors haven't captured.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
low
eBay Live's golf push signals live commerce is winning sporting goods buyers competitors haven't captured.
Key Stat / Trigger
96% YoY increase in eBay UK searches for pre-owned golf club sets
Focus on the operational implication, not just the headline.
Full Coverage
Searches on eBay UK for “pre-owned golf club sets” have risen 96% year-on-year as new research points to a growing appetite for golf among a new generation – with eBay Live heading to the BMW PGA Championship at Wentworth this week.
More than two in five (42%) Gen Z adults say their interest in playing golf has increased over the past five years, while more than half (55%) of aspiring golfers say they’ve delayed getting into the sport because of equipment costs. The research also highlights a desire for guidance when choosing what to buy.
Two-thirds (66%) of aspiring golfers say they would find live shopping useful when buying golf equipment, while more than a third (36%) want advice on what a beginner needs and 26% want to see products demonstrated before buying. This comes as eBay sees growing interest in pre-loved golf equipment, with searches on eBay. co.
uk for “pre-owned golf clubs” also up 43% year-on-year. eBay Live at Wentworth for PGA At Wentworth, GolfClubs4Cash and other expert sellers will host dedicated eBay Live events, where viewers can explore pre-loved equipment, see products demonstrated and ask experts questions in real time before they buy.
What makes eBay special is the strength of our community of buyers and sellers. eBay Live brings that community to life, connecting aspiring golfers directly with expert sellers so they can ask questions, get advice and discover pre-loved equipment that’s right for them.
We want to give people the choice and confidence they need to get out there and enjoy the game. – Sholto Mee, GM, eBay Live, International Markets Pre-loved equipment can be a great way to get into the game and find quality kit that works for you.
Tommy Fleetwood playing with a £90 putter sourced on eBay at the European Masters in 2019 was a great example of that. For beginners, the bigger challenge can simply be knowing what to choose. That’s where eBay Live comes in.
We can show people what they need, demonstrate different options and answer their questions in real time, so they can find the right kit and buy with confidence. – Murray Winton, founder, GolfClubs4Cash
Check your sporting goods category search term reports on Amazon/Walmart for 'pre-owned' or 'used' modifier volume — if rising, add condition-specific listings or refurbished ASINs to capture that intent.
In the next 30 days, pilot a live shopping session on TikTok Shop or Amazon Live targeting beginner-level sporting goods buyers, using a demo-first format that directly addresses the purchase confidence gap.
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
Style
Audience