Commerce Announces Winners of EMEA Region Customer and Partner Awards
BigCommerce announced 2026 EMEA Customer and Partner Awards at Commerce Live, recognizing brands like Pearson, Boots, and MKM Building Supplies for growth and innovation. Awards highlight AI adoption, B2B excellence, and connected commerce across the BigCommerce platform.
BigCommerce is positioning itself as an enterprise alternative to Shopify by showcasing major brand wins and B2B capabilities. Agencies should note the emphasis on AI integration and composable commerce as competitive differentiators when pitching clients.
BigCommerce is aggressively courting enterprise clients and agencies with advanced B2B and AI capabilities, intensifying competition with Shopify in the mid-market and enterprise segments.
Review BigCommerce's B2B features if managing clients with wholesale operations - MKM Building Supplies won for B2B excellence.
Evaluate AI and automation tools within BigCommerce platform to match award-winning innovation standards.
Bottom Line
BigCommerce showcases enterprise wins to compete with Shopify.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
BigCommerce showcases enterprise wins to compete with Shopify.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
Commmerce announced the winners of its 2026 EMEA Customer and Partner Awards at their Commerce Live event held at Wembley Stadium. The awards programs recognize the most innovative and inspiring customers and partners doing big things on the BigCommerce and Feedonomics platforms.
Our customers and partners across EMEA are setting a high bar for what modern commerce looks like,” said. They’re embracing change, simplifying complexity, and building the scale needed to compete and grow in an increasingly demanding digital environment.
– Andrew Norman, senior vice president and general manager of international, Commerce 2026 Commerce Customer Award Winners Growth Champion Awards: Celebrates customers demonstrating exceptional Commerce-driven growth, delivering measurable year-over-year gains through transactions, channel expansion, or data-led performance.
Winner: Studio Anneloes Finalists: Coda (formerly Recharge) Muji Innovation in Digital Experience Award: Celebrates brands harnessing AI, automation, or composable tech to transform digital experiences to push the industry forward through bold experimentation.
Winner: Pearson Finalists: Boots Mountain Warehouse Connected Commerce Award: Celebrates customers unifying multiple components of the Commerce stack to create connected experiences that deliver measurable outcomes through seamless, integrated solutions.
Winner: IAG Loyalty Retail Finalists: Sportsshoes Van de Velde Packaging Emerging Innovator Award: Recognizes customers and partners achieving fast market lift post-launch (within the first 3 years of operation).
Winner: Regal Fish Finalist: DriveDen Rohan B2B Excellence Award: Recognizing leaders in B2B ecommerce who are redefining what’s possible through innovation, operational excellence, and exceptional buyer experiences.
Winner: MKM Building Supplies Finalists: De IsolatieShop Kärävä Oy 2026 Commerce Partner Winners Partner of the Year: Granted to a partner demonstrating excellence in joint solution development and market positioning, that delivers superior user experience, maintains outstanding customer reviews, achieves a strong base of shared customers, and executes impactful co-marketing initiatives.
Winner: De Nieuwe Zaak Finalists: Calicantus PayPal Growth Champion Award: Honors the partner who fueled the most demonstrable growth and market impact across the Commerce ecosystem.
Winner: Adyen Finalists: Jellyfish Pimberly Innovation in Digital Experience Award: Celebrates an agency using AI, composability, or creative solutions to elevate merchant experiences and advance modern commerce through innovative, strategic execution.
Winner: De Nieuwe Zaak Finalist: Deeper Than Blue Klarna Emerging Innovator Award: Highlights early-stage partners showing exceptional growth, enablement adoption, and community contribution.
Winner: Nagarro Finalist: Ubique Digital B2B Excellence Award: Celebrating partners addressing the complex challenges of B2B merchants through strategic use of price lists, customer groups, and open APIs to elevate the buying experience.
Winner: Agency51 Finalists: Brave Bison Happy Horizon Proven Delivery Award: Awarded to a partner with 2+ years in the BigCommerce Program that demonstrates an ability to launch client sites on time, on budget, in a way that delights customers and leads to desired business outcomes.
Winner: Apply Digital Finalists: De Nieuwe Zaak Rusty Monkey Commerce Champion Award:Spotlights partners elevating the Commerce story through advocacy, thought leadership, and storytelling. Winner: Glass Atlas Finalists: GSPANN Stripe
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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