eBusiness Guru TikTok department becomes Social United

I almost fell off my chair when I heard that leading TikTok agency eBusiness Guru had shut down…. until I realised it was just their TikTok department and it’s been launched as Social United with a shiny new identity and new website.

eBusiness Guru were one of the first agencies to realise that Live Selling was going to be huge and set multiple inhouse studios to run Lives on behalf of their clients. This department has now outgrown eBusiness Guru, hence the launch as Social United – but don’t worry, it’s the same people, just with a bigger vision and a new identity. Why the otter?

We’re a team of strategists, creators, operators and social commerce obsessives who believe the best work happens when you combine serious expertise with a little personality. And yes… that includes our new mascot. The otter felt like the perfect fit for Social United: social, curious, energetic, collaborative and just the right amount of quirky.

– Tejas Dave, Social United So who are Social United?

They’re a team of born out of eBuisness Guru who are strategists, creators, operators and social commerce obsessives who have been obsessed with TikTok Shop, built their inhouse studios for presenting Lives, partnered with ChannelX on our ‘Mastering TikTok Shop’ ebook (download it here if you haven’t already!) , and are now Social United.

And yes along with their otter mascot they’re a little playful… but that’s something that’s a prerequisite for success in Live Selling – consumers want to be entertained so you need an agency with a sense of fun!

If you are a brand who wants to navigate TikTok Shop, connect with creators and turn social commerce into real, scalable growth, then give the guys at Social United a call.

And it’s not just TikTok Lives that they can assist with – there’s TikTok content, TikTok Shop Management, 52,000 creators and affiliates that they can connect your business to, paid media (GMV Max) and so much more. And of course….

Live selling is more than just TikTok, if you’re interested in eBay Live selling and want a partner to assist then Social United is the perfect place to head!