Apple TV and Peacock Premium Plus streaming bundle now available on Prime Video in the US for $19.99 per month
Amazon Prime Video launched a $19.99/month Apple TV and Peacock Premium Plus bundle on April 14, 2026, offering 30%+ savings versus separate subscriptions. The bundle consolidates streaming services within Prime Video's ecosystem for US customers.
Amazon is positioning Prime Video as the central hub for streaming bundles, potentially increasing Prime membership stickiness and reducing churn. Sellers should monitor if this drives higher Prime conversion rates that could boost organic visibility and sales velocity.
Amazon continues platform consolidation by making Prime Video the gateway for entertainment subscriptions, deepening customer lock-in beyond just shopping and shipping benefits.
Track Prime member percentage in Amazon Brand Analytics -- if bundle drives higher Prime adoption, prioritize Prime-eligible inventory and faster shipping promises.
Monitor session duration and repeat purchase rates in the next 90 days as streaming bundles may increase overall Amazon ecosystem engagement.
Bottom Line
Streaming bundle strategy may boost Prime stickiness for sellers.
Source Lens
Official Platform Update
Direct platform communication. Highest-value for policy, product, and operational changes.
Impact Level
medium
Streaming bundle strategy may boost Prime stickiness for sellers.
Key Stat / Trigger
$19.99 per month bundle price with 30%+ savings
Focus on the operational implication, not just the headline.
Full Coverage
Key takeaways You can add the Apple TV and Peacock Premium Plus streaming bundle to your Prime Video subscription for $19. 99 per month in the U. S. for a limited time. Customers can access award-winning originals, live sports, and blockbuster movies from both services through one subscription on Prime Video.
Customers can watch content from both services directly through the Prime Video app on compatible devices.
The Apple TV and Peacock Premium Plus streaming bundle is now available on Prime Video in the United States, giving customers access to savings of over 30% by subscribing to two popular streaming services through one convenient subscription for a limited time, rather than individually. The bundle, available for $19.
99 per month, and which first launched in October 2025, delivers Apple TV's award-winning, compelling drama and comedy series, feature films, groundbreaking documentaries, live sports, and kids and family entertainment, alongside Universal movies, hit shows from NBC and Bravo, award-winning Peacock Originals, and live sports.
Prime Video customers can now enjoy content from both platforms without managing multiple subscriptions or payment methods.
“The Apple TV and Peacock Premium Plus streaming bundle is an exciting addition to Prime Video and offers our customers an incredible combination of premium entertainment, convenience, and value,” said Ryan Pirozzi, head of Prime Video Channels, U. S.
“This bundle makes it easier for customers to seamlessly access even more entertainment options all in one place. By expanding the streaming services and bundles available on Prime Video, we’re continuing to deliver on our commitment to provide customers with greater choice and seamless access to the shows, movies and sports they love.”
How to watch live sports like the NBA, NFL, and more on Prime Video Prime members can watch a ton of different live sports in 2026. Here’s what you need to know about the streaming bundle and how to add it to your Prime Video subscription. What is included in the Apple TV and Peacock Premium Plus bundle?
The Apple TV and Peacock Premium Plus bundle offers customers access to: Live sports: Premier League soccer, NFL Sunday Night Football, NBA, Major League Baseball, and more through Peacock, like Formula 1, Major League Soccer, and Friday Night Baseball on Apple TV.
Apple Originals: Thousands of hours of exclusive Apple Originals with new releases weekly and no ads, including celebrated and award-winning series like Pluribus, The Studio, Shrinking, Severance, and the highly anticipated upcoming fourth season of Ted Lasso, Academy Award-winning films like F1: The Movie, plus acclaimed documentaries and live sports.
Peacock shows and movies: A universe of great content including NBC series such as One Chicago and Law & Order, Bravo shows like The Real Housewives of Atlanta and award-winning Peacock Originals like The Traitors, blockbuster Universal movies, and fan-favorite franchises.
Ad-free viewing: Apple TV offers an ad-free streaming experience for its original shows and movies. Peacock Premium Plus tier provides an ad-free experience for virtually all on-demand content. Customers can watch content from both services directly through the Prime Video app on compatible devices.
How to subscribe to the Apple TV and Peacock Premium Plus bundle Prime members can subscribe to the Apple TV and Peacock Premium Plus bundle by: Opening the Prime Video app or visiting the Prime Video website Navigating to the subscriptions section Selecting the Apple TV and Peacock Premium Plus bundle Completing the subscription process The bundle is available to customers in the U.
S. How do Prime Video Subscriptions work? Prime Video Subscriptions allow customers to add premium streaming services. Customers can subscribe to individual channels or bundles directly through Prime Video, using their existing Amazon account and payment method.
All content from subscribed services becomes available to watch across compatible Prime Video devices, including Fire TV, smart TVs, mobile devices, and gaming consoles. Subscriptions can be managed and canceled at any time through the Prime Video settings.
Prime Video currently offers more than 100 subscription options, including popular services like MGM+, HBO Max, and Paramount+. The new Apple TV and Peacock Premium Plus bundle joins existing bundle options that help customers save money while accessing more content.
They include, among others: AMC+, MGM+, and STARZ HBO Max and Cinemax MGM+ and BritBox FOX One and FOX Nation Hallmark+ and Discovery+ Jump right to the movie scene you describe with the launch of Fire TV's new Alexa+ feature Simply tell Alexa+ about the scene you want to watch, and Fire TV will skip straight to that moment in the film on Prime Video.
How do I sign up for Prime Video? Prime Video is available on thousands of compatible devices in more than 240 countries and territories worldwide. Stream from the web or u
Original Source
This briefing is based on reporting from About Amazon. Use the original post for full primary-source context.
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