YouTube Shopping Affiliate Programme UK Launch

The YouTube Shopping Affiliate Programme is officially launching in the UK, giving channel’s in the YouTube Partner Program the ability to drive additional revenue. Creators can now earn commission by promoting products, whilst for retailers and brands it’s a new channel to connect with consumers through creators.

The YouTube Shopping Affiliate programme will roll out over the coming weeks with some of the UK’s best known retailers and marketplaces as launch partners including Marks and Spencer, Boots UK, Currys plc, Next, Debenhams, Wayfair, and Etsy. From unboxings to “Get Ready With Me” videos, YouTube has fundamentally changed how people discover products.

Today, we’re taking the next step by launching the YouTube Shopping Affiliate Programme in the UK. This opens up huge new opportunities for creators to tag products in their content and for viewers to seamlessly shop from creators they trust.

– Alison Lomax, MD UK and Ireland, YouTube Creators will have access to YouTube’s Shorts, long-form videos, and livestream formats to promote products, but will need to qualify for the YouTube Partner Program (with 500+ followers) to be eligible.

Through the programme creator can: Help fans discover: When you tag products in your content, fans can quickly scan for helpful information like pricing and keep watching your video while they checkout on the retailer’s site.

Get more from your YouTube business: The affiliate program helps get your great shopping content in front of more brands and viewers across YouTube—increasing your overall earnings potential with YouTube. You’ll also earn a competitive commission when fans buy products on the retailer’s site.

Spend more time creating: Since you can tag products, get insights, and review earnings in YouTube Studio, you can spend more time creating content people love and less time managing links.