Rithum CPO Mausam Bhatt on all things Agentic AI and it’s impact on shopping
Rithum CPO Mausam Bhatt outlined the platform's Agentic Commerce architecture at Rithum Live 2026, describing AI orchestration layers designed to automate multichannel retail across D2C, marketplaces, and social. No fee or policy changes announced — this is a product vision presentation.
Platform consolidation is accelerating as middleware players like Rithum position AI orchestration as the connective layer between all retail channels, compressing the role of manual agency execution and putting pressure on brands to centralize and clean their commerce data infrastructure.
Agentic Commerce platforms will increasingly automate listing optimization, repricing, and channel routing — sellers who haven't structured clean product data and channel-specific content will be disadvantaged when AI agents take over those decisions. Audit your feed quality and content completeness scores in Rithum or your PIM now, before automation amplifies existing data gaps.
Operational Impact
This story may require teams to revisit workflows, monitoring, or platform assumptions.
Bottom Line
Agentic AI automates multichannel retail — dirty data becomes a bigger liability fast.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
low
Agentic AI automates multichannel retail — dirty data becomes a bigger liability fast.
Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
At Rithum Live 2026, Mausam Bhatt shared in an opening plenary session the thinking behind the platform: two orchestration layers – Commerce and Intelligence, the design principles guiding an AI-first architecture and where it goes next.
Later we caught up with Mausam to dig deeper into the world of Agentic Commerce, where we are today, what to expect next, and how brands should be thinking about optimising their retail channels (D2C, Marketplaces, Social) in an Agentic AI world.
In this video you will find: 00:00 Introducing Mausam Bhatt, CPO, Rithum 01:04 The fundamental shift in ecommerce that’s happening now!
02:49 Where we are with Agentic Commerce 05:05 How Agentic Commerce is mirroring the early stages of ecommerce 06:57 The Agentic Commerce Orchestration layers – Commerce & Intelligence 08:04 How to optimise retail in an Agentic Commerce world 11:00 The multichannel AI Agents Rithum are developing 13:24 What should brands do to prepare for Agentic Commerce?
Links Mausam Bhatt (LinkedIn) Rithum
Audit product content completeness in your feed management tool -- if below 90% attribute fill rate, fix it before AI agents inherit and distribute bad data at scale.
In the next 30 days, map which of your channels (Amazon, Walmart, D2C) are connected to an orchestration platform -- fragmented channel management will be the first thing Agentic AI exposes as a liability.
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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