Edibles.com Opens First Store to Build Trust in THC

THC products retailer Edibles. com, an offshoot of Edible Brands, has opened its first flagship brick-and-mortar location in the vibrant Inman Park neighborhood of Atlanta. The sister company debuted in 2025, following Edible Arrangements’ (known for its colorful fruit bouquets) rebranding as Edible Brands in late 2023. The launch of Edibles.

com was part of CEO Somia Farid Silber’s larger plans to expand the family business — and lean into potential confusion around its name — with the debut of an ecommerce marketplace focused specifically on hemp-based products to sit alongside its core gifting business. Now Edibles.

com sees physical stores as a key element in a retail model grounded in trust, compliance and education: “Our commitment to education comes to life in this store,” said Thomas Winstanley, GM and EVP of Edibles. com in a statement.

“Consumers are already seeking out these products, and it’s critical to show what this category looks like in a regulated, responsible environment. This store allows us to engage directly, helping people understand how these products may fit into their lives, whether that’s managing stress, replacing alcohol or improving sleep.

These are conversations best had face-to-face.” The store features a modern, welcoming design and a concierge-style service model, with staff guiding customers through a curated product assortment that includes leading national brands such as Cann, Wana and Wyld and local partners such as Atlanta-based Scofflaw Brewing. Located at 245 N. Highland Ave.

NE, the flagship is just steps away from the Atlanta BeltLine and surrounded by neighborhood hot spots like Del Bar and Painted Park. “As an Atlanta-based company, we chose to launch our first flagship here because this city represents both progress and accountability,” said Farid Silber in a statement.

“We believe hemp retail can and should operate with transparency, education and consumer protection at its core. This store reflects our long-term commitment to building this category the right way — for consumers, communities and the industry.”