Aritzia CEO Jen Wong Details U.S. Store Expansion and Revenue Growth

Key takeaways: Aritzia opened 14 new boutiques and repositioned 4, bringing the U. S. store total to 76, with U. S. net revenue up 43. 8% to $2. 28 billion in fiscal 2026. Digital net revenue grew 36. 1% to $1. 29 billion in fiscal 2026, with the mobile app now accounting for more than 20% of ecommerce sales.

International ecommerce increased 53% year-over-year. The company acquired Fred Segal and leased its iconic Melrose Avenue property to elevate West Coast brand awareness. For fiscal 2026, overall net revenue rose 35. 2% to $3. 7 billion, comparable sales grew 26. 5% and net income increased 83. 8% to $381. 8 million.

As Canadian fashion retailer Aritzia continues its push into the U. S. market, its physical store expansion is quickly generating customer retention, according to CEO Jen Wong, speaking on the company’s full year and Q4 earnings call on Thursday.

“What’s really encouraging to see is that the new clients that we are acquiring in these new markets stay with us, and that’s essentially been our model now for decades as well,” Wong said.

“We’re attracting a true core customer to Aritzia who are an everyday luxury client, and we’re continuing to captivate more and more clients as we continue our boutique build-out.” Aritzia reported a 35% increase in net revenue for the fiscal year, which ended March 1, reaching $3.

7 billion and achieving its long-term revenue targets a year ahead of schedule. Aritzia’s Plans to More Than Double U. S. Store Count Aritzia currently operates 76 boutiques in the U. S. , with future plans to operate between 180 and 200 stores across the country.

Over the past 12 months, the retailer opened 14 new boutiques and repositioned four existing locations. During the fourth quarter alone, Aritzia opened five new boutiques in the U. S. and repositioned one store in Quebec.

The retailer plans to open 12 to 13 new boutiques and reposition four to five existing locations in the upcoming fiscal year, which ends in March 2027. Eleven to 12 of these new boutiques will be in the U. S. , allowing the company to enter four new markets: Birmingham, Ala. ; Fort Worth, Texas; New Orleans; and St. Louis.

Additional planned openings span across the country, targeting cities such as Atlanta, Cleveland, and Las Vegas, alongside new locations in Florida, California, and Texas. “Our real estate strategy continues to yield exceptional results,” Wong said.

“Our boutiques enhance brand recognition, drive new client acquisition and support digital growth, particularly in new markets.” The company is actively investing in refurbishing existing locations in both Canada and the U. S. , which includes expanding the square footage of highly productive stores. According to Wong and CFO Todd Ingledew, newly opened U.

S. boutiques are tracking to pay back their initial capital investments in less than a year, outperforming the company’s internal target of 12 to 18 months. Digital Sales and Mobile App Adoption Aritzia’s ecommerce operations continue to make a substantial contribution to the bottom line: digital net revenue increased 29% to $488.

3 million in Q4, representing 41% of the company’s total net revenue. The digital channel’s performance was primarily driven by strong traffic growth and the rollout of the Aritzia mobile app, which launched in October 2025. The app currently accounts for 20% to 40% of total ecommerce sales, performing in line with best-in-class retail peers, Wong said.

Clients using the mobile app convert at higher rates and visit the platform more frequently for both browsing and purchasing, compared to desktop users. The company reported a 53% year-over-year increase in international ecommerce sales.

Aritzia currently ships to 137 countries, allowing the company to gather data on global demand as it considers future physical expansion beyond North America. Shift to Performance Marketing To support its expansion, Aritzia has shifted its marketing strategy toward a full-funnel approach.

Historically reliant almost entirely on brand marketing and organic word-of-mouth, the retailer integrated performance marketing into its strategy over the past two years to accelerate digital sales. Despite the shift, total marketing spend remains relatively low.

Management confirmed that the company maintains its marketing expenses at a low-single-digit percentage of total revenue. This balanced investment across owned and paid channels has driven higher traffic to both physical boutiques and digital platforms, resulting in strong double-digit growth across new, existing and reactivated client categories.

The recent acquisition of the California-based Fred Segal brand also factors into the company’s brand awareness efforts. Aritzia not only secured the brand, it also leased its prominent Melrose Avenue property in Los Angeles.

Wong noted that the acquisition is intended to elevate Aritzia’s brand awareness on the West Coast and capitalize on the cultural nostalgia associated with the Fred Segal name. Quarterly and Full