Newegg adds conversational AI assistant for shopping
Consumer electronics retailer Newegg has launched a conversational artificial intelligence (AI) shopping experience on its ecommerce site, it announced June 26. Calling it “AI mode,” Newegg said customers can describe what they’re looking for in plain language. From there, they can refine searches through conversation. Consumers can ask the AI assistant to swap parts, adjust […] The post Newegg adds conversational AI assistant for shopping appeared first on Digital Commerce 360.
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Consumer electronics retailer Newegg has launched a conversational artificial intelligence (AI) shopping experience on its ecommerce site, it announced June 26. Calling it “AI mode,” Newegg said customers can describe what they’re looking for in plain language. From there, they can refine searches through conversation.
Consumers can ask the AI assistant to swap parts, adjust a shopping budget or prioritize product specifications, according to Newegg. In each case, the retailer said, consumers can do so without restarting their search.
“Tech shopping involves a lot of reasoning about specs, trade-offs, budget, fit, with what you already own,” said Jim Tseng, vice president of Newegg Product Management, in a statement.
“Our new AI assistant is built to think through all of that the way an experienced tech friend would, surfacing the right options, and staying with you from the first question all the way to checkout, without you ever leaving the conversation.”
Anthony Chow, CEO, said in announcing Newegg’s Q1 2026 results that the retailer is advancing its AI strategy on two fronts. First, it is working with leading AI platform partners on conversational and consultative shopping experiences for customers, he said. Second, it’s using AI across its internal operations to improve productivity and efficiency.
Newegg is No. 86 in the Top 2000 Database. The market research tool ranks North America’s largest online retailers by their annual ecommerce sales and more. News Newegg to arrive in agentic commerce experiences using PayPal Brian Warmoth | Nov 26, 2025
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