Fanatics names Afterpay as preferred BNPL partner

Sports apparel and merchandise retailer Fanatics has named Afterpay as its preferred partner for buy now, pay later (BNPL) payments processing. The move means that shoppers across Fanatics’ ecommerce sites can now use Afterpay’s “Pay in 4” and “Pay Monthly” offerings. Pay in 4 allows consumers to make their purchases and then complete their payments […] The post Fanatics names Afterpay as preferred BNPL partner appeared first on Digital Commerce 360.
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Sports apparel and merchandise retailer Fanatics has named Afterpay as its preferred partner for buy now, pay later (BNPL) payments processing. The move means that shoppers across Fanatics’ ecommerce sites can now use Afterpay’s “Pay in 4” and “Pay Monthly” offerings.
Pay in 4 allows consumers to make their purchases and then complete their payments in four installments over six weeks, without interest. Meanwhile, Pay Monthly allows consumers to complete payments over 24 months for purchases from $100 to $20,000. Fanatics websites include: Fanatics. com Lids. com NBAStore. com NHLShop.
com Other associated partner sites Fanatics is No. 13 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more. Fanatics is also No. 132 in Digital Commerce 360’s new AI Rankings. That set of rankings is available in the Top 1000 Pro with AI Database.
News Affirm, Google partner on BNPL for agentic commerce Abbas Haleem | May 13, 2026
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