eBay Promoted Listings rule-based campaign listing exclusion

Good news for those using eBay Promoted Listings that have the odd listing that perhaps doesn’t have the same margin as others they want to promote in a campaign. You can now exclude specific listings from Promoted Listing campaigns with rule-based listing selection, even if they match your campaign rules.

That means you can keep campaigns automated while having more control over what gets promoted. Rule-based listing selection automatically adds listings to your campaign based on criteria you set, like category, price, or condition.

As your inventory changes, your campaign updates automatically, adding new listings that match your rules and removing those that no longer qualify. Now, you can choose to exclude specific listings from your rule’s criteria. Even if those listings match your campaign rules, they won’t be promoted.

This gives you more control over which listings appear in your ads, while still letting automation manage the rest. When creating or editing a campaign, you’ll see an option to exclude listings.

Enter item IDs or bulk-select listings and choose Exclude listings Excluded listings won’t be added to your campaign, even if they match your rules You can review all excluded listings in one place, and remove exclusions at any time If a listing still matches your campaign rules, it will be added back automatically Rule based campaign listing exclusion FAQs Can I undo an exclusion?

Yes. You can remove listings from your exclusion list at any time. Does excluding listings affect my other campaigns? No. Exclusions only apply to the campaign where you set them. Is there a limit to how many listings I can exclude? Yes. You can exclude up to 10,000 listings per campaign. Does this change my existing campaigns? No.

Your campaigns won’t change unless you choose to exclude listings. Can I exclude listings at the account level? No. Listing exclusions are available at the campaign level only.