Judge orders Perplexity to stop AI agents from shopping on Amazon
A federal judge blocked Perplexity's Comet browser AI agents from placing Amazon orders on users' behalf as of March 10, 2026, ruling the tool accessed accounts 'without authorization.' This sets a legal precedent limiting third-party AI shopping agents on Amazon's platform.
The real risk here isn't Perplexity — it's that Amazon is actively litigating unauthorized account access, which means tighter API restrictions and bot-detection are coming for all third-party tools. Sellers using browser-based automation for repricing, order management, or account monitoring should audit their tool stack now before Amazon's enforcement net widens.
This ruling accelerates Amazon's platform consolidation strategy — controlling the buyer journey end-to-end and blocking AI intermediaries that could erode its ad revenue and purchase data monopoly. Sellers caught in the crossfire are third-party tool vendors whose non-compliant integrations now carry legal, not just ToS, risk.
Audit your third-party tool integrations in Seller Central under Settings > Account Info > Third-Party API Access — any tool not using official SP-API could be flagged under the same 'unauthorized access' standard Amazon just won in court.
Within 30 days, replace any browser-automation or scraping-based tools (e.g., non-SP-API repricers, session-based scrapers) with SP-API compliant alternatives to avoid potential account suspension under Amazon's Terms of Service Section 3.
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Amazon's court win over AI agents signals crackdown on unauthorized account automation tools.
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Amazon's court win over AI agents signals crackdown on unauthorized account automation tools.
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This briefing is based on reporting from The Verge - Amazon. Use the original post for full primary-source context.
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