Optimizon to become Smollan after acquisition
A well known name is to be retired after almost a decade – Optimizon were acquired by Smollan at the end of 2025, and are soon to trade under the new name, Smollan, bringing the two companies expertise together under one global brand. For Optimizon clients, everything remains the same – the same people, expertise, […]
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A well known name is to be retired after almost a decade – Optimizon were acquired by Smollan at the end of 2025, and are soon to trade under the new name, Smollan, bringing the two companies expertise together under one global brand.
For Optimizon clients, everything remains the same – the same people, expertise, and commitment to helping brands succeed on marketplaces such as Amazon, Walmart, TikTok Shop, and more. What changes is the added strength of Smollan behind Optimizon bringing greater resources, global reach, and new opportunities to deliver even more value.
Founded in 2016, Optimizon built a reputation for helping brands achieve success in the digital economy with a comprehensive ‘one-stop-shop’ approach. Their services span strategic consultancy, creative content, performance marketing, and account management, all underpinned by their proprietary tech Nozzle.
Smollan is a global leader in retail solutions with more than 90 years of heritage, operating across 60+ countries and spanning industries from FMCG and beverages to consumer electronics, health & beauty, and grocery.
With millions of shopper interactions every day, Smollan brings unmatched expertise, global best practices, and advanced retail technologies to every market.
By combining Smollan’s scale and operational excellence with Optimizon’s specialist marketplace knowledge, the partnership will accelerate innovation and create integrated, end-to-end solutions that help brands thrive in an increasingly competitive retail landscape.
Original Source
This briefing is based on reporting from Tamebay. Use the original post for full primary-source context.
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