IndustryIndustry ContextWednesday, May 13, 20262 min read

Amazon’s Panos Panay addresses new Fire phone rumors

The Verge - Amazon11h agoamazonshopifytiktok
Amazon’s Panos Panay addresses new Fire phone rumors
Executive Summary

Amazon's head of devices and services, Panos Panay, says that the company is "not necessarily" planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed "Transformer," more than 10 years after it scrapped its ill-fated Fire Phone. Speaking to […]

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Amazon's head of devices and services, Panos Panay, says that the company is "not necessarily" planning to release a smartphone, but has stopped short of denying it outright. It was previously reported that Amazon is developing an Alexa-enabled AI phone codenamed "Transformer," more than 10 years after it scrapped its ill-fated Fire Phone.

Speaking to the Financial Times, Panay was asked directly if the company was planning another smartphone. "It's just not the goal," he replied. "I know there's a lot of rumors out there." "I think your black and white question is, are you going after a phone? A lot of people want me to say no, but a lot …

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This briefing is based on reporting from The Verge - Amazon. Use the original post for full primary-source context.

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