Levi Strauss ecommerce sales jump 19% as DTC strategy boosts Q2 growth
Levi Strauss & Co. grew ecommerce revenue and overall sales in its fiscal second quarter, as the retailer continued to invest in its direct-to-consumer (DTC) business. For the quarter ended May 31, Levi Strauss reported net revenue of $1.56 billion, up 8.0% year over year. Online revenue, which is part of Levi Strauss’ DTC channel, […] The post Levi Strauss ecommerce sales jump 19% as DTC strategy boosts Q2 growth appeared first on Digital Commerce 360.
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Levi Strauss & Co. grew ecommerce revenue and overall sales in its fiscal second quarter, as the retailer continued to invest in its direct-to-consumer (DTC) business. For the quarter ended May 31, Levi Strauss reported net revenue of $1. 56 billion, up 8. 0% year over year.
Online revenue, which is part of Levi Strauss’ DTC channel, grew even faster, rising 19% over the same period. During the company’s Q2 earnings call, Levi Strauss president and CEO Michelle Gass said website improvements and a more elevated online assortment helped drive ecommerce sales.
The channel benefited from more traffic, stronger conversion, higher units per transaction and higher average prices, Gass said. Notably, that growth came even as Levi Strauss reduced promotional activity on its site. Levi Strauss is No. 148 in the Top 2000 Database.
The market research tool ranks North America’s largest online retailers by their annual ecommerce sales and more. News Ecommerce earnings recap: Kroger and La-Z-Boy Brian Warmoth | Jun 24, 2026
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