Meet Alexa for Shopping, your personalized, agentic AI assistant on Amazon

Key takeaways Alexa for Shopping combines deep product knowledge, in-depth information from across the web, and powerful shopping capabilities with your personal preferences, shopping history, and conversations from across both Amazon. com and Alexa, creating the world’s best, most personalized AI assistant for shopping.

Customers can now use Alexa for Shopping to ask questions directly in the main Amazon search bar, create personalized shopping guides for big purchases, get category and product insights in search results and on product pages, generate dynamic product comparisons, view up to a full year of price history, and automate deal-finding, cart-building, and routine purchases based on personalized insights.

All Amazon customers can use Alexa for Shopping on the Amazon Shopping app and website, no Prime membership or Echo device required. In addition, the full Amazon store experience is now available on Echo Show. Today, Amazon is introducing ‘Alexa for Shopping,’ the world’s best, most personalized AI assistant for shopping—available to U. S.

customers on the Amazon Shopping app and website, and Echo Show devices. Customers already rely on Alexa+, available across hundreds of millions of devices, Alexa. com, and the Alexa app for everything from answering questions and researching topics to managing smart homes, coordinating family events, making reservations, and staying entertained.

Rufus helped over 300 million customers in 2025 research, compare, and buy the products they want and need at the best prices on the Amazon Shopping app and website.

By bringing together Rufus's product expertise and Amazon shopping history with the personalized knowledge and context of Alexa+, Alexa for Shopping delivers a more personal, helpful shopping experience across a wide range of surfaces and devices—from the Amazon Shopping app and website to Echo Show, where customers can now browse and shop the full Amazon store using voice, touch, or both.

The combination of deep product expertise and seamless personalization makes Alexa for Shopping the best AI assistant for shopping on Amazon and other stores from across the web.

What you share with Alexa on your Echo and other Alexa-enabled devices informs your shopping experience on Amazon, and your conversations, browsing, and purchases on Amazon make Alexa more helpful across all your experiences, including on Amazon. com.

Your conversations and preferences flow in both directions, making Alexa for Shopping more personal and more helpful over time.

It can help you find the best products, compare categories and items, provide personalized recommendations and guidance, track prices, buy items at your target price, reorder essentials, manage your cart, and shop from other online stores across the web.

Just as Alexa+ already enhances the Amazon Music, Kindle, and Fire TV experiences, Alexa for Shopping brings that connected, personalized assistance to how you shop. Amazon rolls out 30-minute delivery on thousands of groceries and essentials Amazon Now is available to millions of customers today, with plans to reach tens of millions this year.

“Alexa for Shopping is like having an expert personal shopper who already knows you and remembers your preferences, your past purchases, and your conversations, and carries that knowledge and understanding of you across your phone, laptop, and Echo devices,” said Rajiv Mehta, vice president of Conversational Shopping at Amazon.

“Whether you're comparing products, tracking a price drop, or continuing research you started yesterday, you don’t have to start over.”

An assistant that knows you and your preferences to make shopping even simpler and more convenient Alexa for Shopping uses what it knows about you and its product expertise to make finding and buying what you need more convenient.

Here's what that looks like in practice: Your daughter has a science fair at school coming up, and you brainstorm ideas with Alexa on your Echo. You land on a homemade volcano. The next day in the Amazon Shopping app, you ask Alexa for Shopping “please suggest supplies for my science fair project that we talked about.”

Alexa for Shopping recommends supplies for the homemade volcano, you add them to your cart, and they’re on your doorstep that evening. Your dishwasher stops working. You type into the search bar on your Amazon app: “An E07 error code is flashing on my dishwasher.”

Since you previously researched the best detergent pods for your Bosch dishwasher with Alexa+ on your Echo Show, it has learned what type of dishwasher you own. Alexa for Shopping shares that error message for your dishwasher signals a drying problem and offers a set of troubleshooting tips to try before calling a technician.

Resetting the dishwasher does the trick. You're shopping for a new laptop in the Amazon app for your college student and find one with the right specs, but it's more than you want to spend right now. You ask Alexa for Shopping to