Edible Brands drives engagement through refresh of loyalty program, app
Edible Brands relaunched its mobile app and loyalty program in late April, and the retailer has since seen meaningful results, according to chief digital officer Erica Randerson. The retailer redesigned its mobile app, which is available on iOS and Android, to “make gifting easier and more intuitive from discovery to checkout,” according to its announcement. […] The post Edible Brands drives engagement through refresh of loyalty program, app appeared first on Digital Commerce 360.
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Edible Brands relaunched its mobile app and loyalty program in late April, and the retailer has since seen meaningful results, according to chief digital officer Erica Randerson. The retailer redesigned its mobile app, which is available on iOS and Android, to “make gifting easier and more intuitive from discovery to checkout,” according to its announcement.
Its new loyalty program features four membership tiers. Existing members’ points and rewards automatically transferred to the new experience. Edible Brands chose to do the relaunch to address digital experience, improve customer experience opportunities and unlock new features.
The app now includes features such as birthday reminders and curation of gift lists that users can share. “As you go into the Edible app today, you’re going to be introduced to a lot more products than you would necessarily even on our mobile website or our desktop website,” Randerson told Digital Commerce 360. “We’re really marketplace forward.”
The app now includes both Edible franchise-fulfilled products as well as those from partners, she noted. Edible Brands is No. 182 in the Top 1000 Database. The market research tool tracks North America’s largest online retailers, ranking them by annual ecommerce sales and more. Edible Brands is also No. 581 in Digital Commerce 360’s new AI Rankings.
That set of rankings is available in the Top 1000 Pro with AI Database. News How AI referrals are impacting traffic at 4 online retailers Abbas Haleem | Sep 16, 2026
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