TransUnion launches Digital Business Profile to manage search ecosystem
TransUnion launched Digital Business Profile to help small businesses manage their information across search platforms, citing Google research showing 70% higher visit likelihood with complete profiles. The tool addresses AI search aggregating data from multiple sources where outdated listings can hurt visibility.
AI search changes mean your brand's NAP (name, address, phone) inconsistencies across directories now directly impact marketplace discovery and customer trust signals. Audit your business listings on Google, Bing, Apple Maps, and industry directories to ensure they match your marketplace seller profiles exactly.
AI disruption in search means marketplace sellers can no longer ignore off-platform business listings, as inconsistent data now directly impacts customer discovery and trust across the entire purchase journey.
Audit your Google Business Profile, Bing Places, and Apple Maps listings to ensure NAP data matches your Amazon/Walmart seller information exactly.
Set up Google Alerts for your brand name to catch inconsistent business information that could confuse AI search results.
Bottom Line
AI search aggregation makes business profile consistency critical for marketplace sellers.
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Analyst Intelligence
Research or editorial analysis that adds market context beyond the official announcement.
Impact Level
medium
AI search aggregation makes business profile consistency critical for marketplace sellers.
Key Stat / Trigger
70% higher visit likelihood with complete Google profiles
Focus on the operational implication, not just the headline.
Full Coverage
TransUnion has launched what it calls “Digital Business Profile,” a solution it said helps small businesses represent their information accurately “across the digital search ecosystem.” It cited Google research indicating that customers are 70% more likely to visit a business with a complete profile on Google.
That research also shows customers were 50% more likely to consider purchasing from such a business. TransUnion is a credit reporting firm known for data and analytics. TransUnion said its Digital Business Profile uses a single portal for small business owners to manage their company’s details.
“Until recently, business owners could focus on just a few dominant platforms, but AI has fundamentally changed the search experience,” said James Garvert, senior vice president of communications solutions at TransUnion, in the announcement.
“AI search results aggregate information from many sources, so even a single outdated listing can affect what consumers see.” In January, grocery chain operator Albertsons announced a retail media network partnership with TransUnion.
Together, the companies have aimed to help brands better optimize their ad strategies, with the ultimate goals of increasing sales and return on investment. News Albertsons' retail media network rolls out API access and TransUnion partnership Beth Duckett | Jan 10, 2025
Original Source
This briefing is based on reporting from Digital Commerce 360. Use the original post for full primary-source context.
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