IndustryIndustry ContextWednesday, September 9, 20262 min read

Amazon Prime Video’s new AI tech matches lips to dubbed audio

The Verge - Amazon6d agoamazonshopifytiktok
Amazon Prime Video’s new AI tech matches lips to dubbed audio
Executive Summary

Amazon's Prime Video is launching a new AI-powered feature that lines up an actor's mouth with "human-dubbed" audio. The feature is only available with the English dub of the German series Maxton Hall for now, but Prime Video plans to expand it to "additional titles" in the future. In its announcement, Prime Video says it […]

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Maxton Hall. | Image: Prime Video Amazon's Prime Video is launching a new AI-powered feature that lines up an actor's mouth with "human-dubbed" audio. The feature is only available with the English dub of the German series Maxton Hall for now, but Prime Video plans to expand it to "additional titles" in the future.

In its announcement, Prime Video says it uses a combination of AI and visual effects technologies to make lip movements match up with translated speech.

Meta and YouTube recently launched an AI-powered auto-dubbing feature for creators, while allowing them to turn on a "lip sync" option to make it look like creators are actually speaking in a user's preferred lan …

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This briefing is based on reporting from The Verge - Amazon. Use the original post for full primary-source context.

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