Everybody wants to be a premium brand in a tough economic environment
In conversations with executives this summer, one consistent theme has been that everybody is trying to court a new demographic that’s in a slightly higher income bracket than their core customer. Or, they're grappling with how to get their highest spenders to spend more. Here's what's driving seemingly every brand to try to position themselves as a premium brand.
Source Lens
Industry Context
Useful background context, but lower-priority than direct platform, community, or operator intelligence.
Impact Level
medium
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Key Stat / Trigger
No single quantitative trigger surfaced in this report.
Focus on the operational implication, not just the headline.
Full Coverage
In conversations with executives this summer, one consistent theme has been that everybody is trying to court a new demographic that’s in a slightly higher income bracket than their core customer. Or, they're grappling with how to get their highest spenders to spend more. Here's what's driving seemingly every brand to try to position themselves as a premium brand.
Full article available at the original source. Read the complete story at Modern Retail →
Original Source
This briefing is based on reporting from Modern Retail. Use the original post for full primary-source context.
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Audience