MARKETPLACEBETA / OPERATOR LIBRARY
Marketplace launch checklist
Free worksheet · Version October 9, 2026 · USD example; use one currency consistently.
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Channel: ____________________ Pilot dates: ____________________ Owner: ____________________
Products / SKUs: __________________________________________________________
Inventory exposure limit: __________ Spend cap: __________ Review date: __________
1. Assign an owner and evidence for each step
| Done | Checkpoint | Owner / evidence / date |
|---|---|---|
| □ | Scope Choose pilot SKUs, target buyer, time period, and inventory exposure limit. | |
| □ | Economics Verify channel fees, fulfillment, expected returns, advertising, software, and labor. | |
| □ | Incremental demand State why orders will add demand rather than move sales from another channel. | |
| □ | Inventory Assign a stock system of record; map SKUs, locations, and synchronization rules. | |
| □ | Stock protection Set buffers; test simultaneous orders, cancellations, and out-of-stock handling. | |
| □ | Fulfillment Verify packed dimensions, shipping promises, labels, tracking, and exception ownership. | |
| □ | Returns Test a refund and return; assign customer-service and dispute responsibility. | |
| □ | Requirements Check category permissions, product identifiers, product restrictions, tax and return requirements. | |
| □ | Cash Record deposits, settlement timing, refund reserves, and inventory commitments. | |
| □ | Reconciliation Match test orders to settlement reports, charges, refunds, and actual contribution. | |
| □ | Pilot review Compare contribution, service performance, operating time, and cash against the plan. |
2. Check incremental economics
Contribution per new order: ______ Added monthly software + labor: ______
Orders needed to cover added costs = added costs ÷ contribution per order, rounded up: ______
Example: $180 additional monthly costs ÷ $5.30 contribution = at least 34 incremental orders. If contribution is zero or negative, more volume does not cover the extra fixed costs. Include lost contribution from displaced existing sales.
3. Review the pilot
Incremental orders: ______ Contribution: ______ Return loss: ______
Late / failed orders: ______ Operating hours: ______ Cash tied up: ______
Decision: □ Expand selected SKUs □ Fix and retest □ Stop expansion
Evidence, unresolved issues, and next review date:
Educational planning aid. Hypothetical examples are not platform fee quotes or a guarantee of profit. Verify costs, dates, and requirements using current primary sources.
Read the guide: marketplacebeta.com/guides/adding-a-marketplace